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Strategy Call with Pacha is happening in 9 hours
Possible LM's?
I put these together for practice members who ask about nutrition. (I studied nutrition before becoming a chiropractor and very much love it.) Think these can be possible lead magnets if I make some minor changes? Anyone have any feelings or feedback?
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New comment Jul 14
Door Hanger Advertisement
I made this door hanger design in Canva. I'm looking for some feedback from the group. On the back of the door hanger is a placeholder for a QR code, which will route the person to a video. I have to shoot the video. I am still deciding what to offer. Should I offer something? Make a landing page with the video for an opt-in to something? Invite people to our grand opening in October? Invite them to come in? Enter into a raffle for a big prize like a game system or ergonomic chair or something? I did my best to match my brand style on my website. How did I do?
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New comment Jul 12
If I only did ONE THING...
in this community that would make it worth it being here and engaging, what would it be?
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If I only did ONE THING...
🌟 Feedback request [long post 😬] 🙏🏼
You guys know I'm an open book when it comes to this group and growing the business. I'm happy to try out new things and report back how they're working. I'm also always looking for ways to help you better. I've had a series of conversations the past week that gave me lots to think. The biggest piece was hearing the following OVER and OVER: People don't pay for strategies, they pay for results. I guess I always knew that, I just don't want it to be true! 😂 I'm sure some of you chiropractors can relate: You want to share the wonder that is chiropractic and you want them to understand how and why it works... and your patients couldn't care less. 🫣 All they care about is the result. Now, in my mind there are two kinds of results: the measurable ones and the felt ones. Selling brand strategy relies much more on the felt results (brand clarity, pride in your brand, inspiration and connection, etc.) because it's more difficult to measure the impact of your brand strategy – it's a long-term investment, not a quick fix (heard that before somewhere? 😉) But, according to some big shots (Alex Hormozi being one of them), (most) people don't pay for strategies, they pay for results. So, I want to give this a shot. Which is one of the reasons I posted about Lead Magnets the other day. I'm creating a list of things you guys need help with to get more new clients. I would truly appreciate your input! I don't want to sound like another online marketer: "I'm gonna 10x your revenue in 10 months!!! 🤩🤑" if it isn't true. The problem with most marketing is that it's a one-size fits all approach: run FB ads for a NP offer, do workshops, blah blah blah. I'm sure they all work. They just don't work for EVERYBODY! If I create something, I want to be based on a strategy, because that's the only way to be effective. Here are some ideas I had: - Lead Magnets (KPI: Leads per month) - As described in my last post: Monthly lead magnets for your business focusing on YOUR ideal client
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6 members have voted
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How to hire a logo designer
⛳️ I keep seeing (and hearing) business owners missing HUGE red flags when it comes to picking service providers for their own business growth. And then you wonder why it didn't work out. 🤔 You blame the marketers for not getting you results, and they blame you for not doing what they said... etc. Most of this can be prevented by pre-qualifying them before deciding to hire them. I'm creating a new series of guides for Chiropractors (and other brand builders): 🔴 1. How to pick a MARKETING agency 🟠 2. How to hire a LOGO designer 🟡 3. How to find the right COACH 🟢 4. How to choose a WEB design company They'll include: 🔵 What questions to ask 🔵 What questions THEY should ask you 🔵 Red flags to watch out for And maybe some I'd recommend checking out... 😉 Who wants one? And which one should I start with? Comment with the one you want first! Or use the fancy poll option... 😉 (Something you can only do in a FB GROUP, not on your personal profile or a page... no idea why... 🙄)
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3 members have voted
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New comment Apr 3
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