Let's talk about market positioning. There won't be a Brand Storm Session next week, because my husband planned a mystery vacation for my birthday and I'll be out of town. 🥰 But there's one more this week. We'll be talking about Positioning. What is it besides being able to be found on a map? Join me on Thursday! Register here.

I wrote a rant about being vanilla a couple of years ago. It just showed up in my FB "Memories." The points I made still hold up so I turned it into a blog post. Check it out, if you dare. P.S. As you know, I'm more of a chocolate girl. But I would NEVER consider vanilla an insult either.

@Pacha Hornaday Just listened to a Simon Sinek podcast today that resonated with what we're trying to create...and I think everyone can benefit from trying to serve like this also! https://simonsinek.com/podcast/episodes/unreasonable-hospitality-with-will-guidara/

This week we'll talk about lead magnets – why most of them suck, and how you can be sure yours delivers the goods! 🧲 Join me on Thursday! Let's brand storm together.

This isn't something I set out to do, because I'm more of a visual person. Although, I do speak 4 languages more or less well. 😛 But BRAND NAMING is actually something that I end up helping a lot of my clients with. They know they want or need something new, but with that comes a huge fear. It seems like such a monumental step to rename your practice, doesn't it? I wrote a blog post with some examples of chiropractic practice names that go beyond back pain. Check it out and let me know what you think! Also, my blog now has a fancy sticky sidebar (on desktop only obviously). 🤩 Sometimes it's the little things... #nerdalert