Goodmorning everyone! In the spirit of helping as many of you become full time copywriters as possible, I want to ask for YOUR input. Knowing where to put my focus helps me get you exactly what you're looking for! So I'd like to ask: What exactly do you guys want? I have a few things in mind right now: 1. A full, basic, comprehensive direct response copywriting 101 course which walks you through everything you need to get started as a digital messaging strategist. 2. A premium small group, where I help give people more in-depth mentorship and closer-to one on one advice as they grow. 3. Something else?? (Let me know!) As the group moves forward I am already planning on expanding the knowledge base as much as possible, so as time goes on, many new ideas will come flooding in, giving more and more value for you. So stay tuned! Would love to hear all your thoughts! Please let me know what you guys really truly want! Thanks in advance! Jonny

I think AIDA is outdated, here's how I prefer to consider content: The brain is able to handle these processes all within split seconds. 1. Anticipation = "I believe I know what's going to happen next, but not specifically, and I'm ready to find out." *swipes up* 2. Rapid Assessment = The brain rapidly takes in relevant information and context, trying to "figure out" what it's seeing. 3. Associations = Your brain cross-checks it's memory and existing mental models, taps into existing schema. 4. Determination = What am I seeing/about to see? Was I given enough information, context or interest to determine if I believe there's a pay-off at the end that I'm willing to wait for/engage in? 5. Repeat = this continues in loops just about every second, until you generate a new Anticipation and decide to relax and engage. 6. Assess = Did this content meet or break expectations?? 7. Relay = Tell the brain to store this outcome for future videos. *swipe up*

*This has become the Copy Upgrade 101 Course, Open Now in the Classroom!* Hey all! This is a really casual call to check out an "Earn while you Learn" course I'm working on. I want to teach copywriters the absolute basics, and then slowly build up their skills in real go-to market campaigns. I'm going to offer a tracking sheet, instructions, weekly action steps and feedback. I basically just need a few people willing to check out the idea for now. Let me know if it's something they'd be interested in. Just comment "interested" and I'll give you access. <3

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Are you guys struggling at all or interested at all in learning more about AI?