Well, I've compiled my studies these days! So here I go on my notes highlighting the important aspects of the art of selling! Phase 2 Takeaways: DM Setting Important to dance around those main questions with the lead about Goals + Current / Current +Work / Work + Current + Goal Income = Real goals. The quicker I can find the real problem in less than 5 questions I can find their real goals. Important to always listen, acknowledge what they're saying, create a sense of urgency of why is important to them to make a change now. As for closing, always wrap it up with a COMMITMENT on their part and remind them to take in account "x,y,z" to be prepared for a call. Quiz: really failed LOL. The way the questions are structured are tricky hahah gotta do it again! Phase 3 Takeaways: Warm Calling IMPORTANT HIGHLIGHT HERE: SETTER: Gatherers/collectors of information CLOSERS: Providers of information, handles the heavy objections. As a Setter: the job is to qualify them into a discovery process 15min no more, the important here is to ask the same dance of questions around as possible, preparing them for the closer, most of it, it's highly recommended to take to the surface the real objections so the lead the most disarmed to be closed on the "how" call. DM Setting / Phone calling + Warm are very similar in terms of the structure of questions, there's a proper way to handle the questions for Outbounds and Inbounds. Setting frame + Anchors: Will give me authority over the whole conversation without them knowing it. Difficult leads will try to take frame, confrontation with cunning will be required (I'm intrigued gotta study the collision frame part though to see how it's handled) I loved the answers when you'll need to take back frame in case they throw price objections, what makes the product different or they eager to just be pitched because "they know the sales process". I mean if they "know" the sales process , then here's what I would answer: "Well good riddance!!" Just kidding...