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6 contributions to The Direct Response Library
Social Media Touch Point Cheatsheet
Everywhere on the most popular social channels you can promote yourself or your offer. Remember to do so with respect and authenticity! (Sorry you probably have to download it to zoom) https://www.skool.com/convertnow/classroom/31f05245?md=ddb73860472e4d928c8b34ff5416d8f9
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New comment Aug 15
Social Media Touch Point Cheatsheet
1 like β€’ Aug 15
This is really on point πŸ‘. Thank you for this, Jonny!
Clayton Makepeace's "American Armageddon" Campaign
A long list of emails and sales pages from a high-converting campaign from Clayton Makepeace
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New comment Jul 31
1 like β€’ Jul 16
@Jonny Ross I agree that studying someone else's copy is a skill that is really crucial for us to master. Because it can be transferrable to our editing skill. Like we can look at our copy and see how we can improve it. Even for amateur writers who use AI to generate their copy, most of the time they don't know whether the AI-generated draft is good or bad. So studying copy is really an important skill to practice so we master it everyday. Btw, thanks for sharing your break down to Mark Pescetti's work. I break down copy on Gdocs through the comment feature. I'll share it with you once I have finished. I'd like to hear your insights on my insights haha
0 likes β€’ Jul 31
@Jonathan Warkentien Thanks for the correction! Will keep that in mind.
*CLOSED* Earn While You Learn Copywriting Opportunity! Need Volunteers!
*This has become the Copy Upgrade 101 Course, Open Now in the Classroom!* Hey all! This is a really casual call to check out an "Earn while you Learn" course I'm working on. I want to teach copywriters the absolute basics, and then slowly build up their skills in real go-to market campaigns. I'm going to offer a tracking sheet, instructions, weekly action steps and feedback. I basically just need a few people willing to check out the idea for now. Let me know if it's something they'd be interested in. Just comment "interested" and I'll give you access. <3
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New comment Oct 3
1 like β€’ Jul 30
Interested!
Thinking Out Loud -- Copy Breakdowns
Just thinking out loud here. There's so much that goes into high Converting copy. When doing breakdowns, I've realized, maybe it's best to read through copy with specific "lenses". Meaning, read it once just looking for emotional meaning. Read it again just looking for logical meaning. Read it again just looking for Storytelling principles. Etc. I'm sure this would bring copy into a much clearer view. I made a list of possible lenses. But not sure if some would be redundant or not, or what the most efficient list would look like.... What are your thoughts? Emotional Logic Storytelling Heuristics/Biases Awareness/Sophistication Frames/Positioning Schema Mapping - Known vs Unknown Language Context Beliefs Desires Identities Interests/Motivations Dopamine, Oxytocin, Cortisol Credibility, Believability, Authority Simplicity + WIIFM
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New comment Jul 17
1 like β€’ Jul 17
6. These are the things I'm not familiar with so I don't know where they fall under: - Frames/Positioning - Schema Mapping - Known vs Unknown - Dopamine, Oxytocin, Cortisol
1 like β€’ Jul 17
I numbered them so you can follow through. So in a nutshell, I'll read it at least five times. But I need your insights on my insights. You're still the expert here πŸ˜„ Anyway, I'm also building a system in breaking down a copy. I think if we can decode how to do it effectively, copy breakdowns will be more seamless and fun.
UPDATED: New Mini-Course: Converting Copy Deep Research!
Hey all! Added a new mini-course! Just click here: https://www.skool.com/conversion-games-3073/classroom/8896c059?md=2e9b1708480b4a8a9a404ec30e9cd819 Tell me what you think it needs!
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New comment Aug 26
1 like β€’ Jul 9
But I saw it on Classroom. Maybe it's just the link that's broken. Btw, thanks for the mini-course, Jonny! I've been waiting for it! I'm still kinda lost on research πŸ˜…
1 like β€’ Jul 14
Yay! It's updated. Thanks, Jonny!
1-6 of 6
Mary Javier
2
2points to level up
@mary-javier-9950
Copywriter from the πŸ‡΅πŸ‡­

Active 13d ago
Joined Jul 1, 2024
INFJ
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