Thinking Out Loud -- Copy Breakdowns
Just thinking out loud here. There's so much that goes into high Converting copy. When doing breakdowns, I've realized, maybe it's best to read through copy with specific "lenses". Meaning, read it once just looking for emotional meaning. Read it again just looking for logical meaning. Read it again just looking for Storytelling principles. Etc. I'm sure this would bring copy into a much clearer view. I made a list of possible lenses. But not sure if some would be redundant or not, or what the most efficient list would look like.... What are your thoughts? Emotional Logic Storytelling Heuristics/Biases Awareness/Sophistication Frames/Positioning Schema Mapping - Known vs Unknown Language Context Beliefs Desires Identities Interests/Motivations Dopamine, Oxytocin, Cortisol Credibility, Believability, Authority Simplicity + WIIFM