Jul 17 (edited) in Thinking Out Loud
Thinking Out Loud -- Copy Breakdowns
Just thinking out loud here. There's so much that goes into high Converting copy. When doing breakdowns, I've realized, maybe it's best to read through copy with specific "lenses". Meaning, read it once just looking for emotional meaning. Read it again just looking for logical meaning. Read it again just looking for Storytelling principles. Etc. I'm sure this would bring copy into a much clearer view.
I made a list of possible lenses. But not sure if some would be redundant or not, or what the most efficient list would look like.... What are your thoughts?
Emotional
Logic
Storytelling
Heuristics/Biases
Awareness/Sophistication
Frames/Positioning
Schema Mapping - Known vs Unknown
Language
Context
Beliefs
Desires
Identities
Interests/Motivations
Dopamine, Oxytocin, Cortisol
Credibility, Believability, Authority
Simplicity + WIIFM
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Thinking Out Loud -- Copy Breakdowns
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