Thinking Out Loud -- Copy Breakdowns · The Direct Response Library

Thinking Out Loud -- Copy Breakdowns

Just thinking out loud here. There's so much that goes into high Converting copy. When doing breakdowns, I've realized, maybe it's best to read through copy with specific "lenses". Meaning, read it once just looking for emotional meaning. Read it again just looking for logical meaning. Read it again just looking for Storytelling principles. Etc. I'm sure this would bring copy into a much clearer view.

I made a list of possible lenses. But not sure if some would be redundant or not, or what the most efficient list would look like.... What are your thoughts?

Emotional

Logic

Storytelling

Heuristics/Biases

Awareness/Sophistication

Frames/Positioning

Schema Mapping - Known vs Unknown

Language

Context

Beliefs

Desires

Identities