Here's what I learned after studying 100+ top-performing Skool communities and their Facebook ads... There’s a huge gap between a scroll-past and a "HOW DO I JOIN ASAP" moment. And it all comes down to… How you position the top benefits of your community. Let me show you what I mean... 👇 ❌ WEAK: "24/7 community access" ✅ STRONG: "Get your questions answered in minutes, even at 2am when you're finally tackling that launch copy" ❌ WEAK: "Weekly group calls" ✅ STRONG: "Hot seat coaching every Tuesday where you'll get personalized solutions to unlock your current growth bottleneck" 🔑 The Benefit Formula That's Working RIGHT NOW: Feature + Specific Outcome + Emotional Benefit Example: "Resource library" becomes: "Swipe our proven templates that helped 100+ members land their first high-ticket clients (even if you're just starting out)" ❓If you’re running ads to your Skool (free or paid), how do you decide what benefits your target audience will be most excited about?

(Without Watering Down Your Message) ✅ Does your Skool community serve both - beginners and experts? If so, how do you write ONE Facebook ad that speaks to BOTH? If you stack your message too high with advanced concepts, beginners will run away. If you make it too basic, the experts roll their eyes and scroll past. 💡The good news? I just discovered how to write ads that speak to EVERY skill level! Introducing...🥁 My "Spectrum Strategy" Framework! Instead of trying to target the middle (and missing everyone), use what I call the Spectrum Strategy: 1. Lead with Universal Pain Points - Everyone in your niche shares certain struggles - Example: "Tired of working twice as hard for half the results?" 2. Layer Your Benefits - Start broad, then go deep - "Master [Skill] in weeks (even if you're starting from scratch) and discover advanced techniques most experts miss" 3. Use "Bridge" Language - "Whether you're just starting out or scaling up..." - "From foundation to mastery..." - "Perfect for beginners through advanced..." 4. The Power of Proof Stacking Share success stories strategically: - A beginner who got quick wins - An intermediate who broke through plateaus - An advanced student who unlocked new levels Expert Tip: The "Everyone Levels Up" Angle Position your course as the thing that helps EVERYONE level up from their current position. "Beginners become intermediate Intermediate become advanced Advanced become exceptional" Common Mistakes to Avoid Low Conversions: ❌ Using jargon that alienates beginners ❌ Oversimplifying to the point of insulting experts ❌ Focusing on generic benefits ❌ Making advanced students feel like they've seen this offer before 🤔 Do you advertise your Skool community for beginners and experts simultaneously?

Using the famous Hormozi method in $100M Offers Maximum 10

There are a lot of new people here! Post in the comments where are you from :-) Have a nice weekend 🥳

Calls-to-action (CTAs) are critical for engagement, growth, and conversions. But if you’re sticking with the same ol' “Click here” or “Sign up now,” you’re leaving a lot on the table. Yes, not all CTAs are created equal, and understanding how to use variations, depending on the action you want, can transform your results. 1. Use Call-to-View (CTV) for content consumption: If you want your audience to consume content—like watching a video or reading a post—use CTAs that makes them curious, or promise value. Examples: - “Watch this quick video to see how it’s done.” - “Check out this post for a fresh perspective.” - “Read now and learn how to avoid this common mistake.” 2. Use Call-to-Think (CTT) for mental engagement: CTTs aren’t about immediate action but about shifting your audience’s mindset or getting them to reflect, for instance when you want to leave a lasting impression or start a deeper conversation Examples: - “What would you do in this situation?” - “How would achieving [goal] change your life?” - “Think about what’s really holding you back—could it be [problem]?” 3. Use Call-to-Engage (CTE) for interaction: CTEs encourage likes, comments, shares, or discussions. These are all about the community feeling and creating dialogue. Examples: - “Comment below with your biggest challenge!” - “Tag a friend who needs to hear this.” - “Share this if it resonates with you.” 4. Use Call-to-Signup (CTS) for direct conversions When it’s time for your audience to take action—like signing up or buying—your CTA needs to be direct, clear, and urgent. Examples: - “Sign up now to get started.” - “Grab your spot before it’s gone!” - “Join the program and transform today.” The magic happens when you mix these variations throughout your content strategy. Use CTVs to build awareness, CTTs to deepen connections, CTEs to grow engagement, and CTSs to drive action. So, which CTA variation are you using most—and which one could you try next? PS: Which CTA variation did I use here ? 😉