Ever noticed how Netflix shows hook you in the first 5 minutes? The same strategies can grow your Skool community faster. 1. The Pilot Episode Formula Think about Stranger Things. Within minutes, you've got: - A mysterious disappearance - A shadowy government facility - A scared scientist running for his life You're DYING to know what happens next. That's exactly what your Skool ads need to do. 2. The Opening Scene Hook Start with something unexpected that breaks the scroll pattern: ❌ "Want to learn about email marketing?" ✅ "I just made $50K from an email list of 200 people. Here's the exact subject line that did it..." 3. The Curiosity Gap Technique Netflix doesn't reveal everything at once. Neither should you: ❌ "Here's how to run Facebook ads" ✅ "The weird 3-word phrase that cut my Facebook ad costs by 72% (Hint: it's not what you think)" 3.  The Plot Twist Promise  Tease something that challenges common beliefs: "Everything you've been told about landing clients is wrong. The real money isn't in cold DMs – it's in this counterintuitive approach that nobody's talking about..." 4. The Cliffhanger Close Just like Netflix uses sudden scene changes to keep you glued to the screen, use these pattern interrupts in your posts: 🧟 Unexpected emojis 💡 Single-line power statements ⚡️ Mid-text callouts 🎯 Pattern-breaking formatting Pro Tip: Use the "Breadcrumb Trail" method Instead of giving away your whole strategy, leave strategic breadcrumbs that build curiosity: There are actually 3 parts to this system: • Part 1: The attention hook (sharing this below) • Part 2: The conversion flip • Part 3: The scale accelerator Let's break down Part 1... Remember: Your First Line Is Your Pilot Episode You have 2 seconds to hook attention. Make them count. 🔥The best first lines either: 1. Challenge a belief 2. Promise a specific result 3. Share a shocking statement 4. Ask a pattern-breaking question

(Spoiler alert: it's your copy, not your offer) Let me save you some ad spend... I've been reviewing dozens of FB ads for free communities and keep seeing these copy killers: 1. "Join our supportive community of like-minded people!" (Translation: We're exactly like every other group out there 🥱) 2. Leading with YOUR journey instead of THEIR problem ("I built this amazing community" - cool story, but what's in it for them?) 3. The deadly "we help" opener ("We help entrepreneurs scale their business" - congrats, you just knocked out 50% of your CTR) 4. Vague promises that sound fake ("Transform your life in our free community!" - Sure 🙄) 5. No clear reason to join NOW (Without urgency, they'll scroll past and forget you exist) Here's what actually works: ✅ Open with their current reality "Staring at another course you bought but haven't finished?" ✅ Agitate the SPECIFIC problem "While that $2000 course collects dust, your client roster is still empty and your Instagram engagement is stuck at 2%..." ✅ Position your free community as the missing piece "Turns out, you don't need another course. You need someone to look at your work and tell you exactly what's wrong with it." ✅ Clear, tangible value "Every Tuesday, I go live and review 3 members' sales pages. Drop yours in the comments, get real fixes, implement, and watch your conversions jump." ✅ Reason to act now "I only review the first 3 posts each week. And last week, one member made back her ad spend in 24 hours after implementing my tweaks." ⬇️ Drop your FB ad below and I’ll give you a full breakdown of your copy.