The main ones I use everyday are: Calendly (14minutecall.com) Active Campaign Pandadoc Genius CRM Skool Manychat Facebook Instagram YouTube Systeme.io Miro Canva Upwork Zoom Google Drive (docs, sheets, slides) Gmail Jotform Zapier Loom ChatGPT And which platform will you host your membership? Skool, Mighty Networks, Kajabi, Podia, Thinkific, Teachable, Searchie, Circle, or Facebook Groups? After trying out every other platform for memberships, I love Skool the most. It’s the easiest to use, least clunky, and has everything you need, and nothing you don’t. And what platform on social media do you want to dominate? YouTube? Instagram? Facebook? TikTok? Pick ONE to start with, and then after your first month, start distributing that content to every platform.

Did you send out a text to get your beta client yet? Here's the script in case you haven't. Comment below with a "DONE!" if you've done this. This is the 1st of the 31 P's of clarity and most people fail at this very first step because they come up with 101 excuses for not sending it. Takes 1 minute to do and will absolutely change your life.

Your pipeline is a database of all of your prospects and clients. The most elementary form of a pipeline is your DM inbox. The more conversations you have with prospects on a daily basis within your pipeline, the more sales you’re going to make. Having a pipeline full of prospects AKA “leads” is essential to a healthy business. Another word for pipeline is a CRM or a “Customer Relations Manager”. The CRM I suggest using to build your pipeline on Facebook is called Genius CRM. The software I suggest using for an email CRM is called Active Campaign. (If you need a hand with Active Campaign, @Luis Xavier can help you out. He helped me massively when I first got started with it!) Instagram has a built-in CRM now called ‘Filters’ so you don’t need any extra software for that. Once you have started building your pipeline, it’s important to remember that every single lead in your pipeline should eventually tell you 1 of 2 things. The first: “Go away. Not interested.” If they say this, remove them from your pipeline. The second: “Sounds good, how do I pay?” If they say this, congratulations. Until one of those 2 things have been said, follow up with your prospects in your pipeline often - at least once per week. Not following up is a sign of disrespect.

Most contentpreneurs either have a TERRIBLE promise or not promise at all and then wonder why they struggle with making sales... The clearer you are on your promise and the better your promise is, the easier it will be to make sales. What's a promise? This highly desireable end result people get when they've gone through your program is called the “promise”. Example promises: Drop 10lbs in 30 days Earn $10,000 in 90 days Speak fluent Spanish in 60 days Eliminate your Germany accent in 90 days Get a date on Tinder within 7 days Grow your Instagram by 1,000 people in 2 weeks Notice how NONE of these examples are vague or general? They're all highly specific, and often highly desireable. If you're unsure what YOUR promise is, one of the easiest ways to determine what your promise is to just look and see what other people are already selling. This tells you what other people are already buying :) The 4 main ‘desire areas’ that people spend the most money are: 1) Relationships 2) Money 3) Beauty 4) Pain Relief Note: You do NOT have to be an expert in any of these fields right now, but you need to at least be interested in a field and be prepared to study it and learn more about it. You should like (but ideally LOVE) the topic enough to be talking about it in your content & conversations daily. When I first started coaching business, I knew very little, but I knew enough about it to help people with it and I knew I wanted to study it more. What sort of end result would someone happily pay at least $1,000 to achieve? What sort of end result would YOU pay $1,000 to achieve? Chances are, both answers have to do with 1 of the above 4 categories. An amazing bonus question is: Who is already promising this end result and making good money selling it? If you can’t find at least 3 people who are already selling something like this, you’ll likely have an incredibly hard time selling it. So make it easy on yourself and just find something other people are already selling!

Pricing is a powerful leveraging mechanism that will either allow you to hit your income goals quickly or slowly. The higher you price your programs, the less units you need to sell to reach your income goals. Example: If your monthly income goal is $10,000, and you have a $1,000 program, you only need to sell 10 per month to hit your goal. But if you only have a $10 program, you have to sell 1,000 per month to hit your goal. So, how will you price your products & services? Even before you know WHAT you want to sell yet, it’s important to get clear on your pricing model. When starting out, I suggest having 3 pricing tiers... 1) Free 2) Low ticket 3) High ticket I always suggest starting out low, and then slowly increasing your prices over time. This allows you to enter the market at a competitive price, and removes any doubt you might have around the thought of “people can’t afford my products and services!” General suggestions: - Freebie: $0 - Low ticket program: $20/month - High ticket program: $997