Hi Chris, I like that you lead with a bold statement that immediately builds authority. As someone who hasn't consumed your content before, here's what I'm missing from your post: The explanation/ the why. - Why did organic traffic rise when pausing all paid ads? - Why did overall conversions stay steady? Why didn't they drop? Was paid search not bringing in any conversions? - And did you reallocate that budget somewhere else? It's not clear to me why this strategy worked for your client. I hope this helps. Keep them coming! ;)

I'm excited to be here. Looking forward to learning from Tim and everybody else! 😁