@Soham Ray sooooooooooon

hey @Natasha Chilcott - i know you didn't ask for feedback, but i ran your post through a new AI tool i train on all the posts i've ever written. it's not perfect, but i thought it would be interesting as a way of breaking up the content. notice it knows tou se a number in the hook and to start with a bold claim. $20k spent on a "content audit" revealed serious blind spots in our agency. Here's what we uncovered: We hired an outside contractor to audit 9 client accounts. Goal? Combat our own bias. The results were eye-opening: 1. Our understanding of clients' customers was flawed. Long-held assumptions didn't align with reality. 2. "Insider knowledge" was limiting our perspective. Being too close to the brand made us miss obvious opportunities. 3. We'd been relying on unverified beliefs. "We know our customers love ___" often lacked solid evidence. 4. Our differentiators weren't as clear as we thought.What we considered unique wasn't always apparent to outsiders. 5. We'd overlooked significant revenue opportunities. Simple adjustments could boost client revenue noticeably. The fix: • Regular outside audits (at least quarterly) • Data-driven decision making (challenge assumptions) • Measure the value of "insider knowledge" •Honest assessment of what's working (and what's not) This process was uncomfortable but made us significantly better. When's the last time you checked your own bias? Comment "audit" if you want my process for running these reality checks.

@Natasha Chilcott it is a brand new thing to me :) i'll share it with you soon!

@Bert Fernandez oh i can show you some more examples. i also actually just formed a partnership with a really good automations guy so will bring him in

@Jay Feitlinger time for things to get real haha