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I've analyzed $100M+ in ad spend.

Here's a hard truth:

Even "high-intent" keywords can drain your budget.

Last month, I cut all paid search for a client.

Risky? Maybe.

Results?

• CAC dropped by 40%

• Organic traffic rose 15%

• Overall conversions stayed steady

The lesson?

Sometimes, the best strategy is to step back.

Reassess.

Reallocate.

Your ideal customers might not be where you think.

Have you ever made a bold move that paid off?

#MarketingStrategy #ROI #SEO #Entrepreneurship #PPC #Conversions #Sales

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