I've audited over 50 local service businesses this quarter and 9/10 of their websites are incorrectly structured to drive booked calls Here's a simple 8 step process to fix that and actually start to print cash 1. Make sure the hero section is dialed in -- Is the headline simple enough? -- Is there a clear and simple CTA? -- Do they have social proof in there? -- Is the Sub-Headline being expanded on for details? 2.Have a clear PAS(Problem, Agitate, Solution) section. -- Speak about the problem, expand on it a little before providing solutions. -- 9/10 most businesses will just jump into what their services are without doing this 3. Now the Services Offered section --Is it concise, simple or not? -- If they do have just the key ones then cool, -- Is it again simple and speak to their pain points? 4. Are there logos of top brands? -- This shows social proof half way through the page to budge people to keep on scrolling? -- Shows some backing with some big brands to show credibility early on. 5. Next is the Benefits section -- Speak about what people will get if they work with the business 6. After Benefits before Features -- This is to speak to all the analytical people who wanna know what they're actually getting -- Here you talk about yourself as much as possible 7. FAQ to answer objections. -- 7/10 local service businesses don't do this at all -- Answer questions that people always wanna know about upfront. -- If you do this, it makes it look like you really know what is it you do and that you're a professional 8. Big CTA -- Big CTA here to just call those who are really interested out for the last time TL;DR: Step 1: Hero Section for Key Details Step 2: Is there a PAS section? Step 3: Are the Main Services Front and Center? Step 4: Logos of Top Brands? Step 5: Are the potential clients benefits Highlighted? Step 6: Are the business features and uniqueness Highlighted? Step 7: Are the FAQs for objection handling? Step 8: Is there a big CTA at the end?

I've used the prompts in the course and this is what I got to https://www.linkedin.com/posts/cristina-malita_linkedinads-businessschool-linkedinadvertising-activity-7242506894903263232-e1kd. I'd appreciate your feedback.

I'm using Dripify to automate the connection requests. Followed the course to the T. It DEF makes the connection process better - so you don't have to spend time on it daily, plus its so detailed with the process. Right now, I'm testing 2 campaigns - a list from a provider on Linkedin of all ecommerce founders Results after a few days? 7% acceptance rate - no replies to the DM after they accept. My hunch is... many of the leads from this list are not active on Linkedin - even if they have a profile, thats why a low acceptance rate and reply rate. When I used a sales Nav list - had a 43% acceptance rate - but I was finding too many on the list and accepting who were NOT ICP - the result of sales nav and how hard it is to dial in DTC leads on it. Need to figure out a better plan @Tim Keen what would you suggest?

I've analyzed $100M+ in ad spend. Here's a hard truth: Even "high-intent" keywords can drain your budget. Last month, I cut all paid search for a client. Risky? Maybe. Results? • CAC dropped by 40% • Organic traffic rose 15% • Overall conversions stayed steady The lesson? Sometimes, the best strategy is to step back. Reassess. Reallocate. Your ideal customers might not be where you think. Have you ever made a bold move that paid off? #MarketingStrategy #ROI #SEO #Entrepreneurship #PPC #Conversions #Sales

Really pushing video on the platform, would love feedback; https://www.linkedin.com/feed/update/urn:li:ugcPost:7242557548271124480/