Alex Hormozi tells a powerful story from The Matrix that perfectly illustrates the importance of focus in business. Every day, we face new opportunities. The bigger you get, the bigger the opportunities. And the harder it is to say no. 🚫 In the story, Neo is walking through a crowded street with Morpheus. Suddenly, Neo notices a woman in a red dress and his head turns. 🔴 Morpheus asks, “Were you listening, Neo? Or were you looking at the woman in the red dress?” When Neo looks back, the woman is gone—replaced by Agent Smith pointing a gun at his head. 🎯 Here’s the lesson: In business, distractions often appear as shiny opportunities. 🌟 The higher you climb, the more attractive these distractions become —the woman in the red dress. 💃 At every level of success, you must learn to say “no” again and again. Alex used to think that once I learned this skill, I’d be done. But the truth is, the woman in the red dress keeps coming back—each time, more enticing than before. Success isn’t just about innovation; it’s about consistently doing what you should be doing, even when distractions try to pull you away. 💡 Focus is your superpower. 🔥 https://www.linkedin.com/feed/update/urn:li:activity:7251657559374274560/ P.S. What’s your biggest distraction in business? Comment below. 👇

In this video Alex says: "say who you're looking for. when they come in: validate if they have those things, and if they qualify you give them the onboarding . if it’s not, then don't, and cancel their trail" Ok, so how do we do this technically? 1/ upon joining, we should DM them and ask those specific questions or 2/ use the membership questions? What would be best practice?

Let's say you had a free and a paid group. The free group was to collect email addresses (and funnel then into the paid one). Now, with the arrival of the FREE TRIAL, you decide you want to liquidate the free group. Less complication, and life is easier. QUESTION: Do you set the CTA to a landing page to collect as much email addresses as possible, or do you set CTA straight to the free trial, knowing less people will sign up compared to the free group, and thus collect less email addresses. What are your thoughts? ---------------- Additionally: how do you activate a welcome email sequence (let's say 5 emails) to each new member of your free trial? (in the case you're not using other email software but keep everything in Skool)

MMR for the Skool Games doesn't substract your ad spendings right? so is MMR a valuable metric for winning the Skool Games? One might overspend on ads, or run ads at a loss, and still win the Skool Games, no? Am I missing something?

People sign up… then they cancel. If you want growth, you need to keep members engaged. Here’s a 14-step checklist from Alex Hormozi to help you lower churn and keep people around. 1. Cancellation Video 🎥🚫 When someone clicks “cancel,” play a video explaining what they’ll miss. Sometimes a reminder of the value they’re leaving behind can make them reconsider. 2. Find the Activation Point 🎉🚀 The “activation point” is the first “aha!” moment. Identify what this is for your product and get members there fast—first wins make lasting members. 3. Onboarding Calls ☎️👋 Welcome new members with a call. This brief touchpoint makes them feel supported and less likely to cancel. 4. Time Unlock ⏳🔓 Release content gradually to keep members coming back. Drip-feeding prevents overwhelm and encourages long-term engagement. 5. Level Unlock 🎮📈 Create levels with new perks or tools at each step. The sense of progress keeps members motivated and invested. 6. From Guru to Community 👥💬 Members might join for you, the “guru,” but keep them for the community. A space for connection fosters loyalty. 7. Encourage Pausing, Not Canceling 💵💸 Offer a “pause” option instead of outright cancellation. Many people just need a break—not a full exit. 8. Smart Pricing Tactics 🤑💰 Offer discounts for longer commitments. A smart pricing structure can be the difference between staying and canceling. 9. Build a Positive Culture 🏆🔥 When members feel part of something bigger, they’re more likely to stay. Share success stories and celebrate wins. 10. Value-Pricing Balance ⚖️💵 Price to match value. Members who feel they’re getting a fair deal are more likely to stay. 11. Regular Community Calls 🗣️💻 Hold calls where members can ask questions, share wins, and get feedback. A connected community is a loyal one. 12. Target High-Retainers 🎯🙌 Analyze who stays longest and why. Target more of those types—quality over quantity pays off. 13. Reduce Overwhelm 😵📉 Don’t drown members in information. Simplify and provide value in stages to prevent churn.