19d ago in ๐ข Operations
๐ Churn Checklist: Alex Hormoziโs 14 Strategies ๐ช
People sign upโฆ then they cancel. If you want growth, you need to keep members engaged.
Hereโs a 14-step checklist from Alex Hormozi to help you lower churn and keep people around.
1. Cancellation Video ๐ฅ๐ซ
When someone clicks โcancel,โ play a video explaining what theyโll miss. Sometimes a reminder of the value theyโre leaving behind can make them reconsider.
2. Find the Activation Point ๐๐
The โactivation pointโ is the first โaha!โ moment. Identify what this is for your product and get members there fastโfirst wins make lasting members.
3. Onboarding Calls โ๏ธ๐
Welcome new members with a call. This brief touchpoint makes them feel supported and less likely to cancel.
4. Time Unlock โณ๐
Release content gradually to keep members coming back. Drip-feeding prevents overwhelm and encourages long-term engagement.
5. Level Unlock ๐ฎ๐
Create levels with new perks or tools at each step. The sense of progress keeps members motivated and invested.
6. From Guru to Community ๐ฅ๐ฌ
Members might join for you, the โguru,โ but keep them for the community. A space for connection fosters loyalty.
7. Encourage Pausing, Not Canceling ๐ต๐ธ
Offer a โpauseโ option instead of outright cancellation. Many people just need a breakโnot a full exit.
8. Smart Pricing Tactics ๐ค๐ฐ
Offer discounts for longer commitments. A smart pricing structure can be the difference between staying and canceling.
9. Build a Positive Culture ๐๐ฅ
When members feel part of something bigger, theyโre more likely to stay. Share success stories and celebrate wins.
10. Value-Pricing Balance โ๏ธ๐ต
Price to match value. Members who feel theyโre getting a fair deal are more likely to stay.
11. Regular Community Calls ๐ฃ๏ธ๐ป
Hold calls where members can ask questions, share wins, and get feedback. A connected community is a loyal one.
12. Target High-Retainers ๐ฏ๐
Analyze who stays longest and why. Target more of those typesโquality over quantity pays off.
13. Reduce Overwhelm ๐ต๐
Donโt drown members in information. Simplify and provide value in stages to prevent churn.
14. Get Real Feedback ๐ฃ๏ธ๐
Ask whatโs working and whatโs not. When people feel heard, theyโre more likely to stay.
Recap โ 14 Strategies:
1. Cancellation video
2. Activation point
3. Onboarding calls
4. Time unlock
5. Level unlock
6. Guru to community
7. Get members to save
8. Pricing tactics
9. Improve culture
10. Balance pricing
11. Community and calls
12. Target high-retainers
13. Reduce overwhelm
Churn wonโt fix itself. Each person who stays contributes to growth. Use this checklist to keep members engaged and drive lasting revenue.
๐ Like if this is helpful! Comment your insights. ๐
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๐ Churn Checklist: Alex Hormoziโs 14 Strategies ๐ช
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