And 4 steps to get it done Does it sound scary to send an email to your list every day? A lot of people fear that it will bother their subscribers. They figure that they will get nasty emails, asking them to stop sending so many emails. And they think they'll get lots of unsubscribes. I've sent daily emails since 2013 (and even as a test back in 2005) and I have a surprise for you. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Your Audience Will Get to Know You - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Your audience will only buy from people they know, like and trust. Is that you? If you're sending an email every week, every two weeks or just the odd day where you have "something to say," chances are that your audience doesn't have a clue about who you are. And that's bad. The daily emails will take care of the "know" part of this great trilogy. Sure, some people may not like getting frequent emails. But are they members of your tribe? Should you really care about the few who only wants X emails per month? X being some unique number which varies from person to person. No, you shouldn't care. You should instead aim to get known by your audience. And the best way to do that is to get into their inbox every day. They won't necessarily read every one of your emails. But giving them 7 chances per week to open and read is better than 1 or none. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Your Emails Will Get Better - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Imagine a famous piano player. He's about to go on a tour and he'll visit all the huge concert places. He has his route planned, all plane tickets are bought. Everything and everyone are ready to receive him. So he sits down with a good book. No? But he'll practice of course. Once a week or when he feels like it. No? You're right: It's ridiculous. Then why would some people think it's enough to send an email every once in a while? That the odd email on a Friday will turn them into great writers? Does it sound possible?

I’m toying with the idea of creating a new community and calling it a society instead of community or club. When you hear this, what comes to mind? I haven’t seen many people use it and wonder if it’s a bit too… I don’t know, not correct? Eg when you Google the meaning it says “the aggregate of people living together in a more or less ordered community. "drugs, crime, and other dangers to society"” It works really well for my title form a word play angle so I’m keen to hear your thoughts.

Even those you've worked so hard to get You've just sent out an email... And now the messages pour into your mailbox: * Subscriber A has just unsubscribed * Subscriber B has just unsubscribed * Subscriber C has just unsubscribed The pain is real. If you're like most normal people, you fear pain. You want to avoid it. So you fear unsubscribes. You fear them, especially because you worked so hard to make people sign up for your list in the first place. But here are 3 surprising reasons you should celebrate instead of fear unsubscribes. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - They Do You a Favor - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Yes, those people who click a link to get off your link do you a favor. Why? Because they weren't interested in your emails. And what do people do when they are not interested? Nothing, right? Imagine having a list filled with uninterested subscribers. You can almost hear the buzz from the flies swarming over the carcass formerly known as your list, can't you? You don't want an inactive list. It's frustrating... Imagine writing an email and get only crickets back. (Lots of bugs in this article.) That's not satisfying at all. You cannot trust such a list. It's useless. You want an active list. You want a high click-through rate. You want to know that when you send out an email, then around half your list will read it and a lot of those people will click your link to see what you offer. That's why those people who unsubscribe because they aren't interested in your emails or what you offer... they do you a huge favor. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - They Weed Themselves Out - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Do you think fans would just leave? Rarely, right? So who would leave? People who aren't fans, people who don't like you, people who don't know you.

Hey! I'm looking for inspiration and advice on how to best survey my audience about what they want help with right now. In all the years I've been around I've never actually done this (I know, I know, really weird). I'm thinking of going with some pre-determined categories and the keeping an "other" option open where they can respond to my email with what they want help with if it doesn't fall into the categories provided. Any pros/cons doing it this way or what to think of to ensure I get the best response rate AND that the answers are actually helpful?

Backstory: I have a large FB group of women in branding and I wanna move them here to a paid model. It’s been very difficult to serve, especially since I give so much, and I feel like the energy received on my end is no longer there. A couple days on Skool and I already love it. I know I can give more if my group is paid. Soooo…for those who’ve migrated a group here…got any tips for me?