3 Surprising Reasons You Shouldn’t Fear Unsubscribes

Britt Malka

Sep '23 in Value Bomb 💣

Even those you've worked so hard to get

You've just sent out an email...

And now the messages pour into your mailbox:

* Subscriber A has just unsubscribed

* Subscriber B has just unsubscribed

* Subscriber C has just unsubscribed

The pain is real.

If you're like most normal people, you fear pain. You want to avoid it. So you fear unsubscribes.

You fear them, especially because you worked so hard to make people sign up for your list in the first place.

But here are 3 surprising reasons you should celebrate instead of fear unsubscribes.

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They Do You a Favor

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Yes, those people who click a link to get off your link do you a favor.

Why? Because they weren't interested in your emails. And what do people do when they are not interested?

Nothing, right?

Imagine having a list filled with uninterested subscribers. You can almost hear the buzz from the flies swarming over the carcass formerly known as your list, can't you?

You don't want an inactive list.

It's frustrating... Imagine writing an email and get only crickets back. (Lots of bugs in this article.)

That's not satisfying at all.

You cannot trust such a list. It's useless. You want an active list.

You want a high click-through rate.

You want to know that when you send out an email, then around half your list will read it and a lot of those people will click your link to see what you offer.

That's why those people who unsubscribe because they aren't interested in your emails or what you offer... they do you a huge favor.

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They Weed Themselves Out

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Do you think fans would just leave?

Rarely, right? So who would leave? People who aren't fans, people who don't like you, people who don't know you.

And don't care.

Look at it this way: You're not a good match. Celebrate that they told you so by removing themselves from your list.

They did you a favor, because it's harder to find those people yourself.

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If You Fear Unsubscribes, You'll Attract More Unsubscribes

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No woo-woo.

We're not talking The Law of Attraction or anything here. We're talking actions. Your actions.

If you fear unsubscribes, you'll act accordingly.

You'll likely not dare to send daily emails. You'll only send an email when you have something important to say. Or give.

Your emails become a rare visitor in your subscribers' inboxes.

What happens then? "Hey... I'm (ahem) me. You signed up to get my emails (ahem) a long time ago. I'm so sorry to interrupt you."

Your subscriber gets this email...

And they'll go: "WHAT? Who is this intruder? Never heard about them before. That is SPAM and I'll make a complaint."

Your fear of losing a subscriber will also lead you to be really careful not to offend anyone.

You won't talk about what you see to not offend blind people. You won't talk about sounds to not offend deaf people. And you certainly will never dare to take a stand on anything.

You'll become wishy-washy and your list won't care about you.

They'll unsubscribe in droves.

Your worst fear has come true. Should you give up? Find a job?

No.

Just stop fearing unsubscribes for all the reasons you've just learned.

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