3 Reasons Why You Should Write an Email a Day

And 4 steps to get it done

Does it sound scary to send an email to your list every day?

A lot of people fear that it will bother their subscribers. They figure that they will get nasty emails, asking them to stop sending so many emails. And they think they'll get lots of unsubscribes.

I've sent daily emails since 2013 (and even as a test back in 2005) and I have a surprise for you.

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Your Audience Will Get to Know You

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Your audience will only buy from people they know, like and trust.

Is that you? If you're sending an email every week, every two weeks or just the odd day where you have "something to say," chances are that your audience doesn't have a clue about who you are. And that's bad.

The daily emails will take care of the "know" part of this great trilogy.

Sure, some people may not like getting frequent emails. But are they members of your tribe? Should you really care about the few who only wants X emails per month?

X being some unique number which varies from person to person.

No, you shouldn't care. You should instead aim to get known by your audience. And the best way to do that is to get into their inbox every day. They won't necessarily read every one of your emails.

But giving them 7 chances per week to open and read is better than 1 or none.

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Your Emails Will Get Better

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Imagine a famous piano player.

He's about to go on a tour and he'll visit all the huge concert places. He has his route planned, all plane tickets are bought. Everything and everyone are ready to receive him.

So he sits down with a good book.

No? But he'll practice of course. Once a week or when he feels like it. No?

You're right: It's ridiculous.

Then why would some people think it's enough to send an email every once in a while? That the odd email on a Friday will turn them into great writers? Does it sound possible?

Practice every day.

Just like artists, you'll get more familiar with your craft, the more emails you write. You'll gain more confidence. And perhaps most important of all...

You'll have more fun.

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Fewer Unsubscribes

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Contrary to popular belief, when you send out daily emails, you'll get fewer unsubscribes.

Okay, if you've so far trained your audience to only hear from you once in a while. If they by now have completely forgotten who you are and how they got on your list. If you've neglected your list...

Then some will unsubscribe.

But once they get used to seeing your name in their inbox, and once you get better and better at writing interesting emails, they'll stay.

Not only will they stay... they'll also like you better.

Because every email is an invitation for you to show your personality. Your audience will split. Some will leave. The rest will become your tribe.

And soon you'll see that you rarely get unsubscribes.

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4 Steps to Write an Email a Day

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Now that you're convinced that it's much better to write and send an email every day...

How do you do it? How do you find time? How do you get into the good habit?

That is all done in four simple steps:

Step 1: Schedule time

If it's not scheduled, it won't get done.

Use a calendar and allot time daily for writing an email. I use Google Calendar (it's free.. but my reason for using it is not price. I like Google Calendar, it's easy to integrate and use, and it looks good.)

Every day I have set aside 30 minutes to write emails.

Guess what happened before I scheduled that time slot? Nothing. That's what happened.

I would imagine writing an email that day, but the perfect time never came.

So no scheduling means no emails. Make sure to set aside at least 30 minutes per day. You can write an email faster, after a while, but this will leave you time in case you need to do research.

Once you have this step made, it's time for your big plan.

Step 2: Make a Plan

The only times I've sat down and stared at a blank screen were when I didn't have a plan.

This lack of plan would with 99 pct. certainty result in no email written that day. No email written, means no emails sent. And that means no money made.

Make a plan.

Once again, I use tools for this. One of my favorite tools is Miro. I've made a video that shows you how to use it:

https://youtu.be/E-qTQBKBr2Y

I plan by the end of one week what I'll promote the following week.

Sometimes I even know it weeks in advance, if there's a launch taking place. If there's no launch, then I take a favorite affiliate product or one of my own products. The important is to know what you'll promote.

At the latest, plan the day before your next email.

Step 3: Set a timer to 30 minutes

Before you start - get ready.

That means visit the bathroom, grab coffee or tea and water. Close down everything that can distract you. Make sure pets and family members won't disturb.

Then set a timer to 30 minutes.

Step 4: Write

Your timer is ticking.

During these 30 minutes, you only have one job: write. Don't take your fingers off your keyboard until you're done. Keep typing... It will get easier over time.

Accept imperfection.

Keep writing and have fun.

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