Setting a sale, qualifying a lead for a closer, should be something we can stand behind with moral rapport. I love the concept of reframing the way we think about sales that is established in this portion of the course. Helping someone identify if they have a need that can be solved by the product or service that we are representing is a service to/for them. We are introducing something to elevate their life. We are helping them decide if this is something that can dramatically add value to their life or their company.