When it comes to transformation, there are three key performance indicators (KPIs) that every online coach should monitor: the scale, measurements, and—most importantly—progress photos. Take, for example, Eva’s journey. Over a two-week period, her weight remained unchanged at 56.5 kg. However, her progress photos clearly show a shift in body composition. This illustrates the golden rule of transformation: when progress is visible, hold steady and avoid making any changes. Many people become discouraged when the scale doesn’t move, because they rely solely on it as their only KPI. This can lead to hasty decisions that may disrupt their progress. Remember, the scale alone doesn’t capture the full picture. It’s essential to consider all three indicators—photos, measurements, and weight—to accurately assess progress. Moving forward, ensure you’re monitoring each of these KPIs before making any adjustments to your program.