Imagination is essential for creating new ideas. If you ask ten people to imagine an apple, you'll get ten different apples—red, green, big, small, shiny, or bitten. This variety is great for coming up with unique concepts.
If you show an image of an apple to ten people, they all see the same apple. Images provide a clear and shared understanding.
We often fail because we don't use images to communicate our ideas. We might have a great concept in mind, but without visual representation, others may not grasp what we expect, leading to unsuccessful outcomes.
So, use imagination to create, but always use images to share and communicate your ideas effectively.