This community is already helping a TON

Hey y'all! I made a post in this community asking for feedback on one of the scripts I wrote for one of my clients, and you guys came through (thanks again

@Dave Lisowski

)

I'm sure there are still a lot of things I can improve on, but I was super excited that making one single post in this community made such an impact and helped so much that I can literally FEEL that I'm learning.

I went ahead and implemented the tips I got by rewriting an old script I made for my companies social media page, see below!

OLD SCRIPT:

Hook: We've produced over 500 videos for real estate related clients in Sacramento, and here's one of the most IMPORTANT things we've learned.

Body: The best videos happen when the client is speaking DIRECTLY to their target audience.

This means they aren’t trying to get a ton of views, they aren’t trying to get likes from people they’ll never meet, the ONLY thing they’re trying to do is create content that will resonate with their target audience.

When you do this, it shifts the focus from trying to achieve a higher vanity metric like views, and instead it incentivises you to make videos about the things that people want to watch videos about.

You aren’t going to convince first time home buyers to work with you because you have a million followers, but you might be able to persuade them by telling them stories about your successful past experiences with people just like them.

REVISED SCRIPT:

HOOK: The BEST social media videos ALL have ONE thing in common, and you can use it RIGHT AWAY.

BODY: At Payton Media, we’ve noticed that the ABSOLUTE BEST VIDEOS *ALL* happen… when people talk to the camera the RIGHT way.

The mistake that a lot of people make is that they talk to the camera to try and get millions of views, and I personally am guilty of doing this too, but this is one of the biggest mistakes you can make when it comes to recording your videos.

The RIGHT way to talk to the camera is to remember that you aren’t talking to the camera at all – you’re talking to the person watching the video, and you’ll notice that the BEST videos ALL have this in common.

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