Hey y'all! I made a post in this community asking for feedback on one of the scripts I wrote for one of my clients, and you guys came through (thanks again @Dave Lisowski ) I'm sure there are still a lot of things I can improve on, but I was super excited that making one single post in this community made such an impact and helped so much that I can literally FEEL that I'm learning. I went ahead and implemented the tips I got by rewriting an old script I made for my companies social media page, see below! OLD SCRIPT: Hook: We've produced over 500 videos for real estate related clients in Sacramento, and here's one of the most IMPORTANT things we've learned. Body: The best videos happen when the client is speaking DIRECTLY to their target audience. This means they aren’t trying to get a ton of views, they aren’t trying to get likes from people they’ll never meet, the ONLY thing they’re trying to do is create content that will resonate with their target audience. When you do this, it shifts the focus from trying to achieve a higher vanity metric like views, and instead it incentivises you to make videos about the things that people want to watch videos about. You aren’t going to convince first time home buyers to work with you because you have a million followers, but you might be able to persuade them by telling them stories about your successful past experiences with people just like them. REVISED SCRIPT: HOOK: The BEST social media videos ALL have ONE thing in common, and you can use it RIGHT AWAY. BODY: At Payton Media, we’ve noticed that the ABSOLUTE BEST VIDEOS *ALL* happen… when people talk to the camera the RIGHT way. The mistake that a lot of people make is that they talk to the camera to try and get millions of views, and I personally am guilty of doing this too, but this is one of the biggest mistakes you can make when it comes to recording your videos. The RIGHT way to talk to the camera is to remember that you aren’t talking to the camera at all – you’re talking to the person watching the video, and you’ll notice that the BEST videos ALL have this in common.

Hey guys! I'm asking a similar question around a few different online communities to get as much feedback as possible. A little bit of context: I run a social media production company that helps our clients create content without needing to learn anything about it. We're actually doing really well at the moment (300% growth this month!), but I know that the content we produce could be better. I've included a script and it's corresponding video in this post to see what could be improved. Here's the script: "One of my bookings completely violated the rule book and threw a huge party that was super loud… which of course made the neighbors pretty upset because THEY were the ones that ultimately had to deal with the noise. Which brings us back to the important aspect of hosting that most people don’t think about: keep your neighbors happy. The neighboring houses are going to have to see guests coming and going all the time, so you had BETTER make sure that they’re happy about it or else they’ll be the first to complain. And the worst part about that, is it’s not like a guest that goes away after they complain. They’re there 24 hours a day, 7 days a week, or at least that’s how you have to think about it. So if you want to learn how to handle those kinds of issues and make a TON of money with short term rentals, then head to the link in my bio so I can teach you how!" Some feedback I've gotten so far that will be implemented into future videos: make better hooks, get to the point faster, set up a better recording space, stick to one camera angle, and be less "wordy" in general. No feedback is too small, and this may be a good reminder that you don't need to be super talented to be successful 😂 PS: I think I'm posting this in the right chat, if not I apologize in advance and please let me know which chat is the correct one! https://youtube.com/shorts/c-tPhbkYjrQ?si=IfopPDbjlB2ZvA9M

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