Exercise #2 - Productize it! 📦 ✳️ Updated!

🔥

Jun 25 (edited) in Strategy

In the last exercise, we played around and created a simple "I help" statement.

This time let's try to productize the statement. Instead of "I need help with..." change your statement to a product statement:

➡️ "The course helps you .... "

Do not overcomplicate this one. It's basically copy paste.

⚠️ Why course? Maybe you don't want a course. BUT ... the process of creating a course, will help you with EVERY single piece of copy in your Skool bio, about page, about blurb in your sidebar etc.

My example: The course helps you deliver better presentations

✅ Use the same statement you already have and just replace "I need help with" with "The course helps you"

❌ Do not add more than one thing your course does (which means NO "and" in the sentence)

❌ Do not use the name of your product or service in the sentence

⚠️ I know theoretically you could use "My" instead of "The", but for this exercise I'd like you to distance yourself a bit from what you do, and try using "The" even if it feels weird.

Here's a list of the people taking part in the first exercise:

New and updated:

@Steve Kittner

I want AI to help me learn stuff easier

@Andrea Foster

I want my ideas to become reality

Before the update:

@Danielle Pawelchak I help parents connect with their teens

@Roberto Srpak

I help people sell better

@Jamie McNeill

I help Producers network efficiently

@Diego Rivera

I help salsa dancers improve

@Illya Bay-thorne

I help guys become high value men!

👍

@Aya Romporas

I help moms bring up great kids

@Katrin Birkholz

I help wellness coaches launch their native apps

@Ryan Duncan

I help skool communities decrease their churn

@Phillip Chipping

I help parents teach their kids how to read

@Diana Lee

I help people understand AI. I help people implement AI.

👍

@Eric Rodriguez

I help people have more fun on Skool

@Danny Wilson

I help people grow incredible food

@Csaba Kevei

I help people sell on IG

👍

@Mark Dulaney

I help people get fit. I help people stay fit. I help people create a fitness plan.

@Lexy Moore

I help people develop their intuition

@Mandy Sandhu

I help people get on the first page of google

@Bastian Schiller

I help people run online ads

👍

@Fawn T

I help women in tech become better leaders

@Stephen David-Williams

I help people become better data professionals

@Maximus Cavalic

I help shy people talk to a camera

@Xavier Mazza

I help people get into shape

@Kai Nemzer

I help business owners grow on YouTube

👍

@Kristine Diñoso

I help our community grow stronger

@Shivraj Dangi

I help school communities improve engagement

@Jackie Walsh

I help people become a medium

👍

@Gazit Chaya - Z Nkosi they - them

I help people decrease anxiety

@Oscar Strahle

I help coaches acquire more clients

@Maggie Kelly

I help women build their businesses

👍

@Danail Doganov

I help young people do focused work

@Ali Gomulka

I help women have epic orgasms

👍

@Robbie McFarlane

I help entrepreneurs bring their ideas to life.

@Tamzid Himel

I help eliminate men's desk-job pains

👍

@Sarah Hankins

I help people master homeopathy

👍

@Chris Bak

I help entrepreneurs earn online

👍

@Harshal Agarwal

I want to grow my offline business faster.

👍 = Second exercise completed

🔴 If you want to be on this list. Either do or finish your exercise here. I didn't tag the people who didn't reply or like my comment.

Why productize? Because it makes it easier for someone to make a buying decision when they know how much something costs and what exactly they're getting. This is also needed for the next exercises 😉

𝗣𝗹𝗲𝗮𝘀𝗲 𝘂𝘀𝗲 𝘁𝗵𝗶𝘀 𝗲𝗺𝗼𝗷𝗶 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗶𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗿𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗲𝘅𝗲𝗿𝗰𝗶𝘀𝗲 🚀 (copy and paste)

Bro. You lost me with this one... 😶

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