#1 What's your stupid simple "I help" statement? ๐ค
โ I'm going to know you haven't read the โ parts of this post right after you comment, so please do so ๐ ๐ ๐ก This is an exercise in seeing how far we can shorten and simplify ONE of our messages (cuz obviously we have more than one) while still trying to keep it stupid simple to understand. ๐ง๐ต๐ฒ ๐ณ๐ผ๐ฟ๐๐บ๐๐น๐ฎ: I help people... โ
Start with: I help people ... โ
Add one verb (run, create, deliver, make, lose) โ
You can add an adjective (better, faster, stronger) โ
Add the one thing (copy, sales, website, etc.) E.g. - I help people write better - I help people bake cakes - I help people communicate better ๐๐น๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐๐ฒ๐: โก๏ธ if you're into DFY (done for you), you can go with: I (do the specific thing) for people. E.g. I write copy for people. I build websites for people. โก๏ธ You can also add with (if that helps): E.g. I help people with their homework. ๐ง๐ฟ๐ ๐ฑ๐ผ๐ถ๐ป๐ด ๐ถ๐: โ Without adding the niche โ Without the Avatar/Ideal client/Persona โ Without saying how you do it โ Without the features or benefits โ Without adding fluff or magical voodoo โ Without your backstory โ Don't make it vague โ Don't use the word "and" in the sentence (one thing only) E.g. I help people enjoy life (too vague โ) ๐ฅ If done right, the next question someone will want to ask you is "how?" not "what does that mean?". After finishing the #1 exercise, I'll tag you in the next one