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Jun 21 (edited) in Strategy
Exercise #1 - "I want ..." ✳️ Updated
💡 This is an exercise in getting clear on ONE of our messages (cuz obviously we have more than one) while still trying to keep it stupid simple to understand.
𝗧𝗵𝗲 𝗳𝗼𝗿𝘂𝗺𝘂𝗹𝗮:
I want ...
➡️ Imagine you are your ideal client. Now try finishing their sentence (in the comments): I want ...
✅ Add one verb (run, create, deliver, make, lose)
✅ You can add an adjective (better, faster, stronger)
✅ Add the ONE thing (copy, sales, website, etc.)
E.g.
- I want to write better
- I want to create better copy
- I want to learn how to bake a cake
- I want to improve my communication skills
❌ Don't use the word "and" in the sentence (one thing only)
❌ Don't make it vague
❌ E.g. I want to enjoy life (too vague ❌)
❌ E.g. I want to understanding what to do with my life (too vague ❌)
This mine: I want to deliver better presentations
You overcomplicated something that was supposed to be "stupid simple" 🤦
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Exercise #1 - "I want ..." ✳️ Updated
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