Some Simple Truths About Traffic & Conversions (to get more of both)
I've been observing a lot of similar questions in the group lately around traffic and conversions a lot of "how" and "what" based questions - how can I get more traffic - how can I get better traffic - what platforms should I be marketing on - what ads or organic content should I do - what's everybody else doing for XYZ - how can I increase about page conversions ... etc and what's consistent between them all is this feeling of confusion and overwhelm I get that I used to look at everything and go climb back under the covers on my bed and cry there are SO MANY OPTIONS available to us so many tools for getting traffic, driving traffic, and converting that traffic SIDE NOTE: if you ever ask "what works" here's the secret sauce - they ALL work - the solution is to take action to find what works for you instead of seeking external advice from people who don't know your specific situation or context - only you know you - look to others that were in a situation similar to yours or have done what you want to do so you can model it and make it uniquely your own - success leaves clues the reality of traffic and conversions is they're actually really simple Alex does a fucking world-class job at communicating and showing this in his educational content we overcomplicate it though due to the thoughts, assumptions, and beliefs we bring to the table over the last 11 years I've learned a few things about myself - one of which is I'm really fucking good at seeing patterns and breaking complex systems down into simple, easy to understand steps it's helped me write copy, market, advertise, and create strategies for some well established companies I've written content for Aubrey Marcus, worked with the Barbell Shrugged Podcast guys, built alongside one of Wim Hof's top students and practitioners, written ads for Craig Ballantyne, created for Kerwin Rae - and more if you're looking at your traffic and conversions and feel even ONE PERCENT of confusion, complexity, or overwhelm I'm going to break it down into simple steps for you