🤖 Selling AI Services... 💸

Sharing my story of struggle:

One of the biggest challenges I personally faced 2 years ago when I signed up for GHL, was that I fell in love with the tech.

Because I loved it, I thought everybody would - I just needed to show the features and business owners would pull out their Credit Cards and my SaaS business would grow like wildfire.

Sad reality is that It took me about 12 months to start getting customers because the hard truth is that business owners don't care about features and flashy automations, they just care about results (predictable sales).

Lat week, I almost went down the same route with Assistable... I love the tech so much and I like geeking out and showing literally everybody (friends, family, work colleagues, prospects) what we can do. It struck me last week, when I demonstrated conversational AI appointments to my customer. His feedback was, mmm that's nice but.... (started explaining what we wanted)

This time I realised the mistakes from my early GHL days and remembered the lesson... He doesn't care about the how... only the end result.

I pivoted quickly - and just like my GHL days, I changed my conversation where I'm selling the outcome, the ultimate goal, the dream. Tip: If you want to find out quickly what a client really wants, use the Genie in the bottle method... "If you found a genie in a bottle and he grated you one wish for your business, what is the biggest problem you would ask him to fix?"...

All clients have the same need, and that is to increase revenue and profits. This typically boils down to more predictable sales (result). How you get the result for them doesn't really matter. If you hire 15 VA's from India or use AI powered assistants that do the Macarena all day.. they don't give a rats arse!

How many people in the group, like me, fell in love with the tech and are struggling to sell their services? (I hope I'm not the only dumb ass in the group)

To many, this is obvious, but it wasn't to me - it took me 12 months to figure it out and I almost fell back to my same ways again with AI...

If you struggling to sell your services or get clients, I hope this post helps.

Cheers to your growth and success! 😎

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