when you label a beggar as the richest man of the day. a company has a problem selling fire alarm. they brought a copywriter who ask a simple question... "how they are made". after some discussions copywriter said "the connector are gold plated we should sell that". the manufacturer reply : all company's connector is gold plated. copywriter : yet, still nobody is taking about it . same as follow in a web series of madmen. In 1st episode when the main character Don Draper ask. "how you make tobacco". client reply : we grow it, cut it, clean it, toast it... don cut them off and says : "its toasted". client : every tobacco is toasted. Don : no. every tobacco is poisoned (company name)is toasted. THEREFORE this is what your unique selling proposition is (USP). things that nobody else has highlighted before. you label something common as unique.

Look, Today there are many platforms you can use to grow your business. You can do YouTube… Instagram reels… Tiktok (please don’t, if you don’t want brain rot) LinkedIn Twitter And the list goes on and on… Heck, YouTube just crossed 2.5 Billion monthly active users However, even with this being the case… There is a problem with a lot of the opportunities these channels provide… That no one will dare to tell you… 👇 https://docs.google.com/document/d/1kXzUhcw20uLV8j5ohEdJT-vp4PoH36N-Vaek-f9z7H4/edit?usp=sharing Thanks for the review in advance guys

Hey copywriting champs, Here’s a fun game for you: I’m sharing a piece of copy..... [https://docs.google.com/document/d/1bybY_BtB-rj9tSzPXtUyADmmDXk-sqa0ZnSJDh7TfcQ/edit?usp=sharing] I wrote for a client long back using a technique I stole from.. one of the GOATs in the game (hint: an Australian copywriting legend). The style? Full of dramatic pauses, storytelling that hooks you in, and just the right sprinkle of humor. Here’s the challenge: Can you guess which copywriter inspires this writing style? Drop your guess in the comments 👇, and if you nail it, I will review your ''5 copies''. Let the game begin! Cheers, Dheeraj

I had to post this here cause this is exactly what people sending out mass outreach need to consider: What is the prospect thinking while reading your message? Is their unique view and angle being seen? Or are you only talking about yourself? Put yourself in their position, and tell them what they want to hear. 'How To Win Friends And Influence People' by Dale Carnegie