when you label a beggar as the richest man of the day. a company has a problem selling fire alarm. they brought a copywriter who ask a simple question... "how they are made". after some discussions copywriter said "the connector are gold plated we should sell that". the manufacturer reply : all company's connector is gold plated. copywriter : yet, still nobody is taking about it . same as follow in a web series of madmen. In 1st episode when the main character Don Draper ask. "how you make tobacco". client reply : we grow it, cut it, clean it, toast it... don cut them off and says : "its toasted". client : every tobacco is toasted. Don : no. every tobacco is poisoned (company name)is toasted. THEREFORE this is what your unique selling proposition is (USP). things that nobody else has highlighted before. you label something common as unique.

Imagine you and I both own a pizza stand and we were in a contest to see who could sell more pizzas. "What advantage would you likely to have on your side to help you win" ? just do one simple and easy thing comment below your answer.