I am gearing up to adapt my current funnel to do a pay per call option (been using leadshook form entry exclusively up until now). This may seem like a silly ask but any recommendations for resources on how to actually get the prospects to phone? 🤔 Yeah, I know, put the number on the page and say "call now" would be a start 🤣 Right now, I think we do a good job of building up value in getting the to fill out the form, but that gives them a quote. It could be as simple as just offering them the quote but they call for it instead of entering details? That will be what I test initially anyway and go from there. Initial thoughts/ideas: - Include a nice friendly avatar pic of someone who will be taking their call - Lay out the bullet points of what will happen on the call and how they will benefit. - Express that it will be a no pressure environment where they can get their quote and options

When you ask someone if they or "I" have successfully done “X” to give yourself confidence, you might be misleading yourself. Just because someone else has succeeded or failed at something doesn't mean you will achieve the same result. Your own drive and perseverance are what will determine your success or failure. Period. I've been in this industry for over 30 years, and I've fallen for shiny object syndrome too. But I'm also an information sponge; it's a hobby to dive into many things, though it's getting harder with age...lol. The Trap of Following Trends I see people registered in countless groups (not knocking it), but it often indicates they don’t know what they want and are hoping someone else's success will spill over to them. It doesn’t work that way, folks. People who can't decide between SMMA or AI (AAA) and other buzzwords—I get it, I really do. But you need to step back and understand what these are, how they operate, and whether they fit your desired lifestyle. Learn from others, but chart your OWN path if you want to succeed. The Realities of SMMA, AI, and SEO SMMA can be complex and a headache, with many people being misled. AI or AAA (AI Automation Agency) is laughable to me. I've built a 30-year career on automation and software development, and seeing people fall for the latest fad is disheartening but not surprising. Are any of these bad? No, it depends on you. Look at SEO (now part of SMMA); you can’t be a true SEO expert and master everything else unless you’re me, of course...JUST KIDDING. These skills take time, trial and error, and a lot of work. You don’t just wake up one morning, pay a guru $5k, and suddenly become an SEO, SMMA, AAA, or any other trendy term. Making an Informed Decision My point is, you need to understand these different technologies and business models to make an informed decision about whether they’re right for you—then COMMIT. Stop hopping around until you’ve spent 1,000 hours and $10,000+ investing in making it work.

I'm going to run a test in the coming days to attempt to improve lead quality from my Advertorial. Currently, I run cold Facebook traffic to a single page advertorial and on the advertorial there is a "calculator" lead capture set up with Leadshook. The client enters ALL of their details including their address, phone number, email and info to get their property calculation. Only once they enter everything, do they get their calculation. They also have to agree to receive a call from an adviser upon entering their phone number. This has largely worked really well for me for years at this point, with minimal need to update copy or funnels. But the quality has been slipping a lot lately so I need to test something different. My idea/plan is to test the same advertorial funnel but removing phone number requirement as well as address etc. Only taking the details needed for the calculation and email. Following that, I will provide the calculation instantly BUT also then offer the call from the adviser (need a good no brainer reason for them to go for this) and have a drip feed campaign to follow up via email to provide useful info and keep asking them to opt in for the call. My assumption is that the conversion rate when only asking for email will dramatically increase and anyone who takes the extra step to request the call will be a "hot lead" and extremely engaged/interested. Any thoughts or ideas welcome :)

The first draft of the first follow along in the "Lets Build" series is in the classroom - LVL2 Required. "Let's Build" series, your go-to resource for hands-on learning and practical application. In this category, you'll find step-by-step courses designed to guide you through building essential systems for your business. Each course is structured as a follow-along workshop, ensuring you gain practical skills while creating real, functional assets. Whether you're setting up a lead generation system, developing marketing funnels, or automating business processes, "Let's Build" provides the tools, guidance, and support you need to succeed.📚

Just wondering what you guys feel is current meta for outbound b2b prospecting? It's been a hot minute since I've actually done any outbound sales but the need has arisen recently and I find myself wondering, do my old methods still work? Does cold DMing on LinkedIn with a short clear pitch still work or are people over that? What is the goto platform for cold email? Is there a way to farm email addresses from LinkedIn using Sales Nav? Any tips or resources you guys have for cold prospecting would be super helpful. Cheers, Nick