Selling the Dream? · The LeadGen Lab

Selling the Dream?

When you ask someone if they or "I" have successfully done “X” to give yourself confidence, you might be misleading yourself.

Just because someone else has succeeded or failed at something doesn't mean you will achieve the same result. Your own drive and perseverance are what will determine your success or failure. Period.

I've been in this industry for over 30 years, and I've fallen for shiny object syndrome too. But I'm also an information sponge; it's a hobby to dive into many things, though it's getting harder with age...lol.

The Trap of Following Trends

I see people registered in countless groups (not knocking it), but it often indicates they don’t know what they want and are hoping someone else's success will spill over to them. It doesn’t work that way, folks.

People who can't decide between SMMA or AI (AAA) and other buzzwords—I get it, I really do. But you need to step back and understand what these are, how they operate, and whether they fit your desired lifestyle. Learn from others, but chart your OWN path if you want to succeed.

The Realities of SMMA, AI, and SEO

SMMA can be complex and a headache, with many people being misled. AI or AAA (AI Automation Agency) is laughable to me. I've built a 30-year career on automation and software development, and seeing people fall for the latest fad is disheartening but not surprising.

Are any of these bad? No, it depends on you. Look at SEO (now part of SMMA); you can’t be a true SEO expert and master everything else unless you’re me, of course...JUST KIDDING.

These skills take time, trial and error, and a lot of work. You don’t just wake up one morning, pay a guru $5k, and suddenly become an SEO, SMMA, AAA, or any other trendy term.

Making an Informed Decision

My point is, you need to understand these different technologies and business models to make an informed decision about whether they’re right for you—then COMMIT. Stop hopping around until you’ve spent 1,000 hours and $10,000+ investing in making it work.

If it were as easy as these course sellers say, then everyone in those 5k or 50k member groups would be billionaires. Instead, less than 0.10% actually make it work... probably less.

I can tell you lead generation is the greatest thing since sliced bread, but it doesn't matter if you’re allergic to bread.

Find Your Path and Commit

Find your path, commit to it, and stop worrying about others' success to ‘feel’ like you will succeed too.

Should you still ‘surround yourself with successful people’? Of course. But remember, just because someone has been successful at septic tank cleaning doesn’t mean that’s your jam too!

Call to Action

Take the time to evaluate these different paths—SMMA, AI, SEO, and others. Learn how they operate, assess if they align with your goals and lifestyle, and then dive in with full commitment. Your success is in your hands, driven by your dedication and hard work.

Notice my CTA didn't pitch you to buy something? I have no intention of selling you the dream. I'd prefer you be better informed from the beginning so your chances to succeed in whatever space you decide are greater.

I happen to love the lead gen space, mostly the tech side of things because that's my jam. I could go on and on about how great lead gen is after 30 years of experience in all the fields, But that's what works for ME, find what fits you, then come back and and say or post "I'M READY", then start burning ships!

/Rob

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