Hi Guys, I'm desperate, please, any suggestions are welcome :) Around early December 2024, something happened with Google Tag Manager. Now, Google Ads conversion actions show the "failed" status even though the tag fires in theory. Take a look at the screen; the same conversion event fires in GA4 but fails in GTM. I checked almost everything there is to check: 1. GTM works and is integrated with the website correctly 2. Incognito mode, different browsers tested 3. No additional consent required checked in the tag settings 4. Triggers are ok 5. Conversion ID and label are the same as in GAds 6. GAds tag installed in GTM Up until a few days ago, I thought this was a cookie banner issue, but now I'm experiencing this issue with a website that doesn't have a cookie banner yet. Plus, this conversion action has been working fine up until very recently, I didn't change anything in the tag or website settings. 2 more observations: 1. When I test this event in GTM Assistant in a different browser, at first, it fires correctly, but the second attempt results in the failed status 2. GAds seem to be counting these conversions either way, but I'm afraid that it can adversely affect the counting at some point. I did some research (actually, a lot of research...) and I found this thread: https://support.google.com/tagmanager/thread/311624206/help-needed-google-ads-conversion-tag-firing-failed?msgid=314381661 I have the exact same problem, 44 people voted they have the same question, and all the replies are like "me, too!". No one seems to know the reason, let alone the solution... Is there any chance any of you have encountered this issue and know how to fix it? Or should I move with conversion tracking entirely to GA4...? Thanks in advance! Mike

The source of my conversion tracking on Google Ads has been GA4. In order to get better tracking data, and to implement enhanced conversion tracking, I set up a Google tag on our Shopify site, run through Tag Manager. It's inactive and troubleshooting shows it's not firing. Am I better off removing everything and starting over from scratch, as opposed to troubleshooting the tag that's not firing? If so, any leads on a tutorial to do it right? I've spent a lot of hours on this, Google offers no support, and the frustration level is high. Any help would be celebrated with a parade, unicorns and rainbows.