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1 contribution to Bulletproof Scaling
Sep 23 inĀ
The almost profitable campaign...
Hey guys, I believe I have a winning campaign here however I'm struggling with getting a profitable CPA. I'm using bid caps, tested multiple audiences with over 100 creatives. The payout is a $100 and I'm trying to get volume while at the same time maintain a profitable CPA. The problem I've had is when I put the bid cap at $100 I'm just not getting the volume I need and when I try the bully method-it starts out great and then just goes side ways. I'm also testing segmenting states, devices, etc... Would appreciate any input that might help me steer this ship to profitabiliy
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New comment Oct 17
2 likes ā¢ Oct 12
Just thought I'd give everyone a quick update on this campaign. After trying to negotiate and having increased the AOV by 50% we couldn't get a higher payout and so the next step is getting a different offer and that's what we're currently working on.
1 like ā¢ Oct 17
@John Casto Almost there, got a network that pays $130-$155 per conversion. Testing the offers out and hoping for the best, I'll post the results here. I think posting the progress once profitable will show everyone how changing a variable can turn an unprofitable/close to profitable campaign, profitable.
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