To set frame is to establish authority in the call. One earns frame by being strong and confident. FRAME SCRIPT: Just so you know how these calls work. We'll cover three things: 1. Where you're currently at with... 2. Where you want to be with... 3. What's stopping you from getting there. Then, we'll see how we can help and either make you an offer and move forward or finish a bit earlier and at the least, have had a great conversation :). AVOID asking for permission: - Is it okay if... - Do you still... RE-FRAMING: - Validate, to acknowledge their request. - Re-frame, to remind them of the frame. - Ask Q, to ask you question again. - Loop, @Dylan Asena *not sure if I understood the difference between Ask Q and Loop*