It might seem counter intuitive (given what I talk about a lot re: content automation) but lets get our priorities straight.

Is selecting the right niche really that important? Well yea, but let's put some meat on that bone. It is important, I have a niche and it helps a lot. But only a well educated person (and by well educated, I mean educated on market desires, not skills) can just select the right niche and be successful. What I mean is, only someone that knows a niche well, someone that has researched it, and knows the problems well can just select a niche out of the blue and serve them. Only a person that has that type of mindset can just "select" a niche and run with it successfully. There are some people that can do that, they just go talk to people, find a problem, and solve it. That takes a special type of person, one who's only motivated by the "game" of business. They could careless about their passions, what they prefer, they only care about money, they go find a problem, and then they solve it. They could care less if they enjoy the work. If you do that things can happen very fast for you. BUT. Most of us, are driven by our passions. We are not like that, it's not JUST for the money, it's to live a life we love. When you're driven by passion, success requires you to develop a valuable skill within your zone of genius. You'll have to twist, turn, and flop around a bit until you match that with passion with people that want to hire you. That means you just have to get out there and help people, and eventually your niche will pick you. That is, if you're doing the work and pushing forward without the perfect answer. Your niche, your unique selling proposition isn't a course module away, where you fill out yet another GURU's business template. Do you really want to fill out another ICP module?? How many times have you done that now? how many times has it helped? I can't stand those anymore. No! Your niche and unique ability is found in doing work for people, having success, having failures, doing more of this, less of that, and iterating on that until you find your zone.

@Stephen G. Pope It's clear by how active you are that you're working your ass off. I apologize if you've already said it somewhere, but I'd love to hear how much time and effort you're putting into the "business" as you grow it. I am getting my own Skool ready, and I'm going to focus more on marketing and sales ( less theory and more here's how we do it right, even on a budget and even with no resources ) and one of my big reasons for launching this is to fight back against the massive wave of "work an hour a week" and "make $100k a month from the beach in Bali" that is so pervasive these days. You seem to be doing it right. How can we help educate people more on how much work this takes and give them the basic building blocks to grow sustainable companies that aren't, as we mentioned in another post, based on trickery and cash grabs?

Here's a preview where I walk you through a fully automated test of the new automated faceless generator. You can grab a copy over in the No-Code Architects

I was chatting with my Dad last night and he made the most interesting (and correct) observation. "When I was in business, it was like getting into a competitive landscape." "It was everyman for himself, fighting for clients. Working against your competition." "Now business is all about helping as many people as you can." "The one who wins is the person who helped the most people." It's true. He's retired now, but he can see it too. Can you? You never need to worry about your competition. In fact you should help them win too. You never need to worry about them. You never need to look at them at all. You don't need to study their products, their messaging. It's wasted time that you could be impacting the world. You just need to help the people you can, without holding back. You only need to study your audience and what they want. Give, give, give, give. Focus on who you can help, potential clients, everyone, even the competition. That makes you the leader in the space. If you look at the competition, you're behind them, you'll hold back, you'll withhold, you'll fall behind! Instead, let them copy you, let them follow you! Innovate faster by opening up and being free with your knowledge. Move at light speed! It's OK if they copy you, word for word, what better confirmation that you're on the right track? Sometimes people DM me, "Stephen, I saw [INSERT PERSON HERE] copy your video almost word for word". I appreciate them looking out for me, I do. (thank you for letting me know) But I don't care. "Good" I think, I put it out there to help people anyway. Not just my potential clients, everyone! So I know it's working, and I've copied people too. I'm not sure humans were meant to copyright everything they touch or create. It holds us all back. Deep inside, I know I'm leading the pack. Just help as many people as you can as fast you can. Everything else will fall into place. It takes a deep faith in your own ability and insight. But it's the way modern business is done.