🤔 Picking The Wrong Niche Won't Kill You (I Promise 🤝)

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Oct 7 (edited) in 🗣 General

Is selecting the right niche really that important?

Well yea, but let's put some meat on that bone.

It is important, I have a niche and it helps a lot.

But only a well educated person (and by well educated, I mean educated on market desires, not skills) can just select the right niche and be successful.

What I mean is, only someone that knows a niche well, someone that has researched it, and knows the problems well can just select a niche out of the blue and serve them. Only a person that has that type of mindset can just "select" a niche and run with it successfully.

There are some people that can do that, they just go talk to people, find a problem, and solve it.

That takes a special type of person, one who's only motivated by the "game" of business. They could careless about their passions, what they prefer, they only care about money, they go find a problem, and then they solve it. They could care less if they enjoy the work.

If you do that things can happen very fast for you.

BUT.

Most of us, are driven by our passions. We are not like that, it's not JUST for the money, it's to live a life we love.

When you're driven by passion, success requires you to develop a valuable skill within your zone of genius.

You'll have to twist, turn, and flop around a bit until you match that with passion with people that want to hire you.

That means you just have to get out there and help people, and eventually your niche will pick you. That is, if you're doing the work and pushing forward without the perfect answer.

Your niche, your unique selling proposition isn't a course module away, where you fill out yet another GURU's business template. Do you really want to fill out another ICP module?? How many times have you done that now? how many times has it helped? I can't stand those anymore.

No! Your niche and unique ability is found in doing work for people, having success, having failures, doing more of this, less of that, and iterating on that until you find your zone.

Your niche and your unique ability will find you, after a lot of hard work, not the other way around.

People are so afraid or unwilling to just try something while they circle around trying to find their niche. And then days, weeks, and months go by with little to show.

Should I help lawyers, coaches, startups?... hmmmm go help all of em, go make a happy customer already.

Here's a good starting niche...

"I people do stuff they don't want to do." Your niche problem, is solved for now, until you get some work done.

You will survive picking the wrong niche and finding your way organically.

You will survive and you can do business without knowing exactly how you're uniquely different than everyone else.

Let's get to work!

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