Trying to do everything creates scarcity, of time, energy, and focus. Abundance often shows up when you remove platforms, steps, or rules that don’t matter. Less friction → more output → more opportunity.

Alright yo what’s up boys, so I had this convo the other day with this guy who’s doing IG DM automation and the first thing I noticed is like bro… his messages were stiff as hell. He’s out here like “Hey, how are you doing? I made this video…” and obviously nobody replies to that kinda stuff, it’s boring as f*ck hahaha. You gotta stop sounding like some corporate bot, man. Nobody wants that. Write like you’d actually talk to someone face to face. Like instead of “Hey how you doing” Just hit them with a “Yo sup bro you good?” That’s already way better. And then for your follow-up? Don’t do the “Hey just following up” sht. Be funny, be weird. Something this guy implemented after out call was: “Reply or I’ll be dying in my basement 😂” And yeah it’s dumb but that’s what works. Makes them laugh, it’s personal, it breaks the pattern. That’s what most people f up They go too professional. Nobody wants a formal pitch in their DMs. Be casual, be funny, say whatever you’d say. So like literally write whatever’s in your head. If you’d say “yo go away my guy” IRL, put that in the message. Don’t force anything. People can smell that desperate “please reply” energy from a mile away. Here’s what you gotta do: - Stop overthinking and sounding like a suit - Write like you talk — slang, jokes, emojis, all that - Make it funny so you actually stand out - Don’t care so much — people can feel when you’re too needy - Just say what you’d actually say in person That’s it. Drop your opener or your follow-up in the comments and I’ll review it for you. Let’s go boys, let’s make this sh*t work. Watch the loom here

In the world of online marketing, one of the most commonly taught strategies is to be contrarian—to take an opposing view. This approach is powerful. It creates a compelling marketing message and can grab attention. But in the pursuit of being contrarian, there’s a dangerous trap that many fall into: trading one ignorance for another. The Trap of Contrarianism When you take a contrarian stance, you're often positioning yourself against an existing belief, claiming that the other side is wrong or ignorant. But if your opposing view is just as uninformed, you're no better off—and you may even come across as foolish. You risk becoming nothing more than the flip side of someone else’s flawed perspective. The key is not just to be contrarian for the sake of being different, but to identify real ignorance and counter it with actual truth. A well-formed contrarian stance isn't just about disagreeing—it’s about finding a deeper understanding that others may have missed. A Real-World Example: AI and Writing Since I work in the AI space, I see this all the time. Many writers and marketers attack AI-generated content, claiming that without a human touch, all AI-written content is worthless. There is some truth to that—right now, AI still requires human oversight to ensure quality. But this argument also exposes the ignorance of those making it. Yes, AI still needs human refinement today. But it won’t always. The trajectory of AI development is clear: it is improving rapidly, and soon it will be better than humans at many writing tasks. Those who build their entire marketing message around the idea that "AI content is garbage without a human" are setting themselves up for a reality check. Their argument isn’t rooted in long-term truth—it’s a short-term justification for their own value in the marketplace. If you want to make a strong argument, it has to hold up not just today, but in the future as well. Otherwise, you’re just swapping one form of ignorance for another.

Hi! Welcome to the Content Academy. This community is designed to help you build a profitable content strategy, efficient team & automated content process. Step 1: Introduce yourself in THIS THREAD below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Read the rules and checkout our free courses and paid programs

Could be smoother editing, faster batching, a better idea list, or just posting after procrastinating. What’s one thing that made your content routine feel easier or more productive this week?