Selling course material is stupid, do this instead 👇 ⚠️ Warning: You may not like or agree with what I write here, but I promise it will make you more money if you implement this tactic. I don't sell information. I give it all away for free. ALL OF IT. Information has never been more free, abundant, and undervalued. So why try n sell it? Master @Frank Kern told me years ago that if I want to make a lot of money, I should first "prove to people you can help them by actually helping them." I took that to heart. Now? My FREE Skool community members get everything my low ticket ($197/month) & my high ticket (north of 5k) clients get, except for 1 thing... What's the thing? It's the only thing worth paying for! A service. An incredibly helpful service. I give everything (all my BEST course material + pdf's, recordings, etc.) away for free to my free Skool community members, and I reserve only my services for my paid members. Why? 100+ reasons. But here's one: How can I ethically withhold helpful information from people when I genuinely want to see them succeed ASAP? I can't. That'd be asinine. Which is why my free Skool community members get access to: 1) The same course materials my HT clients have access to. 2) The same links and resources my HT have access to. 3) The same workshops my HT have access to. 4) And yes... even the same group zoom coaching calls my HT attend! So then... what do my HT & LT clients get that my free members don't get? I already told you... A service! Your services can look like whatever you want them to look like, but here's what mine looks like: My low ticket clients get 5x small group sessions per week with my team & I where we help them grow their business quickly. Our service includes reviewing their Skool community, website, funnel, content, DM's, sales calls, etc. and giving them feedback to make everything better. My high ticket clients, on the other hand, get to work directly (1 on 1) with me & my team on Zoom (or IRL) for even quicker results.

I'm going to be dripping out my training, creating it as I go so I can get my community launched. Does anyone have tips or best practices that have worked for drip-feeding content?

A little over 24hrs ago, I finally launched my new Free community.. and it's been great! 🚀 I have been here awhile and I had a community I loved but it just wasn't what I needed... and I resisted doing Free to Paid for far too long, as if I was going to crack the code to just one community? 🥲 Take it from me.. just model what winners do! Because I just went through everything with the launch I wanted to break it down a bit and show you behind the scenes. Why? Maybe you're new here. Maybe you've been here and need encouragement to give it a go again. Maybe you just want to tweak some stuff! I'll show you my dashboard, my metrics, discovery page, my membership questions, my auto-dm (inspired by @Calvin Hollywood), my welcome post, my book a call page, and more.. Getting 6 calls out of 48 members with more to come is pretty good in my book and I'm designing the entire thing to be perfect for Free to Paid transition. I do strongly believe there is still a need for a FREE community even tho there is the option for a 7 day free trial now. (more on that later) Also shout-out to @Ryan Duncan for finally making me understand the Free to Paid model 🙌 👇 Would love to hear if you have feedback or if you tried something that's worked really well for the first couple of weeks after launch!

Skool’s Single DM forces the community part to thrive. We hear the request all the time. “Group DM chat please” Silly, silly idea. I understand why one would say that, I’d like to tell you why that’s getting it wrong. ➡️ The Community IS the group chat!!! If you want to have business chats or meetings etc, Do those somewhere else. Steve Jobs thought like this a lot. When people complained, he’d say then don’t do it that way, it’s not meant to be used like that. Extreme yes, but Skool isn’t meant to be used like this! If Skool added group DMs, it would cause the Domino Effect. Now you need new filters, new notification settings, new organization of this and that and there will inevitably be new bots and bugs to fix let alone other unforeseen issues. Any newcomer coming to Skool would likely feel overwhelmed by this alone. I STILL get overwhelmed by all the different channels in discord for example! I would use Skool less almost immediately if group DMs were implemented. or if just feel deflated all the time going through them. It’s perfect as is. Skool is a fun welcoming community. Not a a stuffy private party. Comment “skool rools” if you agree! Comment why you think I’m wrong?

I spent 5 days watching every Hormozi 1-day to learn how to decrease churn. Then I synthesized everything into a simple checklist for you to follow. - 30 hours of content - 60 of the biggest communities on Skool - $2,000,000+ combined MRR - 14 simple steps for you to follow Reducing churn is valuable. A community with high churn is like a leaky bucket - no amount of traffic will keep it full. But if you can reduce your churn from 10% to 5% your MRR will double EVEN if your traffic and conversion rate stays the EXACT same. This checklist lays out the exact steps for you to follow to significantly reduce your churn. Ready to rock? // CONTENTS 1. Cancellation video 2. Activation point 3. Onboarding calls 4. Time unlock 5. Level unlock 6. Guru to community 7. Get members to save 8. Pricing tactics 9. Improve culture 10. Balance pricing 11. Community and calls 12. Target high-retainers 13. Reduce overwhelm 14. Talk to customers // ☐ Cancellation video You can now add a video to your cancellation page dissuading members to cancel. Resell them on why they joined the group, and what they’ll lose if they cancel. Go to Community → Settings → Subscriptions to add a cancellation video. If your video is compelling, many will decide not to churn. // ☐ Activation point An activation point is a specific milestone or action that indicates a member is getting value from your product during the onboarding process. Someone who doesn't reach an activation point is likely to churn. Ask yourself 'what's one thing early in the process that if done massively reduces churn?' For The Skool Games we found if someone gets 3 members in their group, they're likely to retain. For your group it could be getting someone to comment/post, reach Level 2, or get a specific quick win. Once you identify your activation points, optimize everything to get people there quickly. // ☐ Onboarding calls A smooth onboarding that helps members get value quickly will decrease churn. Onboarding calls are great at this. Use the calls to resell members on your group, help them reach the activation point, and show them how to get value from the group. You can even use this to sell them higher-ticket things. You can do these 1 on 1 to make each member feel valued, or in small groups to encourage connections to form. Everyone that implements this reports a significant decrease in churn.