Give Free Members everything Paid Members get, except for 1 thing.

Selling course material is stupid, do this instead 👇

⚠️ Warning: You may not like or agree with what I write here, but I promise it will make you more money if you implement this tactic.

I don't sell information.

I give it all away for free.

ALL OF IT.

Information has never been more free, abundant, and undervalued.

So why try n sell it?

Master

@Frank Kern

told me years ago that if I want to make a lot of money, I should first "prove to people you can help them by actually helping them."

I took that to heart.

Now?

My FREE Skool community members get everything my low ticket ($197/month) & my high ticket (north of 5k) clients get, except for 1 thing...

What's the thing?

It's the only thing worth paying for!

A service.

An incredibly helpful service.

I give everything (all my BEST course material + pdf's, recordings, etc.) away for free to my free Skool community members, and I reserve only my services for my paid members.

Why?

100+ reasons.

But here's one: How can I ethically withhold helpful information from people when I genuinely want to see them succeed ASAP?

I can't.

That'd be asinine.

Which is why my free Skool community members get access to:

1) The same course materials my HT clients have access to.

2) The same links and resources my HT have access to.

3) The same workshops my HT have access to.

4) And yes... even the same group zoom coaching calls my HT attend!

So then... what do my HT & LT clients get that my free members don't get?

I already told you...

A service!

Your services can look like whatever you want them to look like, but here's what mine looks like:

My low ticket clients get 5x small group sessions per week with my team & I where we help them grow their business quickly.

Our service includes reviewing their Skool community, website, funnel, content, DM's, sales calls, etc. and giving them feedback to make everything better.

My high ticket clients, on the other hand, get to work directly (1 on 1) with me & my team on Zoom (or IRL) for even quicker results.

For example, someone I met in Ireland is coming to work side by side with me in-person in Mexico next week to optimize every part of his business including his offer, Skool community, sales flow, content, etc.

That's high ticket.

My LT & HT offers provide a service that help people implement all the info I've already given them for free so they can get results as fast as humanly possible without all the trial and error & procrastination that usually plagues people when they do stuff on their own.

Yes, people COULD implement everything on their own, but they'd rather do it with someone by their side, step by step.

Eliminates all the procrastination & trial & error!

Some people (like me [and maybe you]) just WANT to get help with the implementation, EVEN IF we COULD do it alone.

Here's my ethos around this:

Give people all the instructions they need to succeed on their own, and then offer to help them implement on it so they don't have to do it on their own.

In other words...

Make your free stuff so good they don't need you, but make your paid offer so attractive they WANT you.

So that's why I give everything (except my services) away for free :)

And if you're wondering if this actually works...

Last month I brought in $207,000 from my free Skool community by giving them so much free sauce, they demanded over $200,000 of high ticket pizza dough 😂

I hope this post gives you some ideas for how to give more stuff away for free and help more people as a result!

Best,

Ted

P.S.

10 Months ago I wrote this post about how my LT ($197/month) members got everything my HT clients got, except for 1 thing: Proximity.

But today I'm turning off the comments on that post because of this ONE MAJOR revision...

The revision: My FREE Skool community (not just LT) now have access to ALL the same stuff my HT clients get, except for 1 thing: Service.

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