In the last few years, I've helped businesses double their online engagement using cutting-edge digital marketing strategies. These methods are reshaping how brands connect with their audience. If you're new to the personal brand scene, or you're moving your lead generation focus to organic (like me) and you're ready to leverage these shifts, here are the top 5 I'm adapting to that will set you on a path for success. If you follow me on socials, you'll see me doing these. I'm starting brand new profiles to showcase the process. Shift 1: Authentic Content Is King Many believe traditional ads still hold power. But they're losing impact fast. Gen Z and others value genuine content over polished ads. The shift is toward influencer and user-generated content. My experience showed that switching to more authentic content increased engagement significantly. Avoid flashy sales pitches. Focus on building real connections through honest stories. Your audience will start trusting your brand more. Shift 2: Video Content Without the Frills Creating video content feels daunting. High production standards may seem necessary. I once prioritized fancy visuals, but the reach was limited. Transitioning to straightforward educational videos made a larger impact. Simplify your video approach. Prioritize valuable information and clear delivery over expensive graphics. You'll reach a more engaged audience without burning out. Shift 3: Newsletters on LinkedIn Social media posts fade quickly. Newsletters maintain visibility longer. A case in point—John Hall's LinkedIn newsletter with 330,000 subscribers, despite having only 70,000 followers. Tap into LinkedIn's professional network to expand your reach effortlessly. Shift 4: Custom GPTs for Email Growth Email marketing feels outdated to some. But the problem is not the channel—it's the tactic. I've never really focused on having my own email newsletter, but I've worked with a genius email marketer called Jack White, and I sat down with him to ask him to share what's helping him make thousands for his clients through email marketing. He gave me a bunch of pointers, but the two most vital ones for me, and maybe you, are:

In business, SUCCESS leaves clues, and Funnel Hacking is all about discovering and using those clues to build YOUR dream funnel! Inspired by Russell Brunson's The Last Secret training, here's the step-by-step formula for Funnel Hacking and why it’s a GAME-CHANGER! What I Learned: The Basics of Funnel Hacking Funnel Hacking is NOT about copying. It’s about MODELING SUCCESS. You take what’s working, adapt it, and create something uniquely yours. Here's how to get started: Step 1: Find Someone Successful to Funnel Hack Identify someone who is CRUSHING IT in your niche. 🔎 Analyze their strategies, their offers, and their customer journey. 👀 Step 2: Buy Their Product Purchase their product or service to experience the funnel firsthand. 💳 Take notes on EVERYTHING—emails, upsells, design, messaging, and customer experience.📋 Step 3: Sketch a Blueprint Map out their funnel structure. 🖍️ Use it as the foundation for YOUR funnel, tailored to YOUR audience.📈 Step 4: Build it in ClickFunnels Create your funnel step by step in ClickFunnels, adding your unique spin to make it stand out! 🛠️ Rules of Funnel Hacking 1️⃣ Model, Don’t Copy – NEVER just replicate someone else’s work. Be authentic! 2️⃣ Remix 3 Different Funnels – Draw inspiration from multiple sources to create something fresh. 3️⃣ Add Your Own Spin – Infuse YOUR personality, branding, and unique value. How YOU Can Apply This - Identify 3 top-performing competitors in your niche. - Go through their funnels and document every step. - Remix their best elements to create YOUR blueprint. - Build your funnel in ClickFunnels (because it’s BUILT for this). How I’m Putting This Into Practice As a Funnel Builder, I’m ALWAYS looking to hack the BEST in my niche. I study their funnels, analyze their offers, and implement what works into my strategies. By consistently Funnel Hacking, I can stay ahead of the curve and create funnels that deliver RESULTS! 💻✨ Your Turn! Who’s the leader in YOUR niche that you could Funnel Hack?

WHO IS HERE TO ATTEND THE SELLING ONLINE CHALLENGE? Quick heads up, if you haven't a clue what this is ... Russell Brunson is teaching his secret sauce in the sales and marketing arena, which applies to every person in any type of business that needs sales ... We all know that, without sales, a business cannot survive! No matter what type of business or what type of venture, it is vital to have cashflow and to do that we need ... SALES. What Russell will be teaching over the next few days, at his event called SELLING ONLINE, is going to take everything you ever knew about selling TO THE NEXT LEVEL. If you have not experienced Russell's teaching before, you're in for a surprise. If you have experienced Russell's teaching before, you know that there is going to be VALUE delivered and you know that Russell will not only deliver value ... he will #OverDeliver!! Who is with me on this? So, if you don't yet have your ticket, I suggest you quickly find someone to show you the way in through the gateway to this superb event, where we are going to learn all sorts of brilliance and Russell's own special secrets for his success. Remember that nothing is really achieved without application and implementation and so we can listen and learn and take notes ... which is imperative ... but unless we TAKE ACTION ... this will all simply remain theory and we shall not have progressed our lives in any way whatsoever ... other than having spent a few incredible days in the same space online as many superb humans on our planet right now, all positive and real and doing our best to raise the timbre of lives. Get ready ... be steady ... and focus ... We're going to take off soon and you'd better have your ticket!! Oh, and in today's email from Russell, he said: "Treat your small investment like you put every dollar towards being here..." I suggest taking this advice very seriously indeed. You will notice that there are no timewasters in this space. Here's to our success, in all the ways!

“Throughout the centuries there were men who took first steps down new roads armed with nothing but their own vision. Their goals differed, but they all had this in common: that the step was first, the road new, the vision unborrowed, and the response they received — hatred. The great creators — the thinkers, the artists, the scientists, the inventors — stood alone against the men of their time. Every great new thought was opposed. Every great new invention was denounced. The first motor was considered foolish. The airplane was considered impossible. The power loom was considered vicious. Anesthesia was considered sinful. But the men of unborrowed vision went ahead. They fought, they suffered and they paid. But they won.” —Ayn Rand

I did my first perfect webinar with a 60s ad running to the funnel last week (11.11.24). 11 people registered, 5 people turned up, and sold to 1 person at full price. I'm committing to running a webinar every week. I sell A level Chemistry exam prep to 16-18 year old student's parents.