5 key changes that will make you a Prime Mover in 2025

1d ago (edited) in Intro's & General Discussion

In the last few years, I've helped businesses double their online engagement using cutting-edge digital marketing strategies. These methods are reshaping how brands connect with their audience. If you're new to the personal brand scene, or you're moving your lead generation focus to organic (like me) and you're ready to leverage these shifts, here are the top 5 I'm adapting to that will set you on a path for success.

If you follow me on socials, you'll see me doing these. I'm starting brand new profiles to showcase the process.

Shift 1: Authentic Content Is King

Many believe traditional ads still hold power. But they're losing impact fast. Gen Z and others value genuine content over polished ads. The shift is toward influencer and user-generated content. My experience showed that switching to more authentic content increased engagement significantly. Avoid flashy sales pitches. Focus on building real connections through honest stories. Your audience will start trusting your brand more.

Shift 2: Video Content Without the Frills

Creating video content feels daunting. High production standards may seem necessary. I once prioritized fancy visuals, but the reach was limited. Transitioning to straightforward educational videos made a larger impact. Simplify your video approach. Prioritize valuable information and clear delivery over expensive graphics. You'll reach a more engaged audience without burning out.

Shift 3: Newsletters on LinkedIn

Social media posts fade quickly. Newsletters maintain visibility longer. A case in point—John Hall's LinkedIn newsletter with 330,000 subscribers, despite having only 70,000 followers. Tap into LinkedIn's professional network to expand your reach effortlessly.

Shift 4: Custom GPTs for Email Growth

Email marketing feels outdated to some. But the problem is not the channel—it's the tactic. I've never really focused on having my own email newsletter, but I've worked with a genius email marketer called Jack White, and I sat down with him to ask him to share what's helping him make thousands for his clients through email marketing. He gave me a bunch of pointers, but the two most vital ones for me, and maybe you, are:

1-Leveraging tools like custom GPTs adds value, captures and nurtures leads effectively.

2-Grow your email list by providing genuine assistance through your emails, keep your pitches to 1 out of every 4-6 emails.

Shift 5: Chatbots for Instant Engagement

Customers expect quick responses. Meeting this demand feels overwhelming, and chatbots offer an efficient solution. I'm one of Manychat's Educators, so no one better than me to tell you that a properly built chatbot will add a 0 to any revenue you're making. They will boost your conversions (sales) by 30% overnight with minimal extra work, maybe even reducing the workload you've got. Design your chatbots to understand customer needs efficiently. They provide fast solutions, enhancing user satisfaction and business productivity.

These trends reveal new ways to connect meaningfully with audiences. Authenticity, simplicity, thoughtful engagements, and leveraging AI define success.

Put these shifts into effect, start practicing now!

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