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In the last few years, I've helped businesses double their online engagement using cutting-edge digital marketing strategies. These methods are reshaping how brands connect with their audience. If you're new to the personal brand scene, or you're moving your lead generation focus to organic (like me) and you're ready to leverage these shifts, here are the top 5 I'm adapting to that will set you on a path for success. If you follow me on socials, you'll see me doing these. I'm starting brand new profiles to showcase the process. Shift 1: Authentic Content Is King Many believe traditional ads still hold power. But they're losing impact fast. Gen Z and others value genuine content over polished ads. The shift is toward influencer and user-generated content. My experience showed that switching to more authentic content increased engagement significantly. Avoid flashy sales pitches. Focus on building real connections through honest stories. Your audience will start trusting your brand more. Shift 2: Video Content Without the Frills Creating video content feels daunting. High production standards may seem necessary. I once prioritized fancy visuals, but the reach was limited. Transitioning to straightforward educational videos made a larger impact. Simplify your video approach. Prioritize valuable information and clear delivery over expensive graphics. You'll reach a more engaged audience without burning out. Shift 3: Newsletters on LinkedIn Social media posts fade quickly. Newsletters maintain visibility longer. A case in point—John Hall's LinkedIn newsletter with 330,000 subscribers, despite having only 70,000 followers. Tap into LinkedIn's professional network to expand your reach effortlessly. Shift 4: Custom GPTs for Email Growth Email marketing feels outdated to some. But the problem is not the channel—it's the tactic. I've never really focused on having my own email newsletter, but I've worked with a genius email marketer called Jack White, and I sat down with him to ask him to share what's helping him make thousands for his clients through email marketing. He gave me a bunch of pointers, but the two most vital ones for me, and maybe you, are:

Work-life balance is a familiar topic, yet many are still grappling with it. The phrase itself suggests a tug-of-war between two disparate things, work and life, as if one cannot exist with the other. But perhaps the crux of the matter lies in redefining our understanding of both. For some, work isn't something that needs balancing against life, but a seamless part of it. The people who are "beating" you, as some might say, aren't doing so by striving against life but by integrating work into a fulfilling whole. To them, work isn't the villain in the story of life, but one of its chapters. Before taking advice on how to balance this equation, ask yourself whose life you'd admire enough to emulate. Evaluating whether their lifestyle aligns with your personal aspirations becomes paramount. Those who preach the gospel of specific work hours or scheduled vacations might not necessarily possess the life you envision for yourself. What if work-life balance was about transcending the notion of opposing forces and seeing work as a part of life's course? Viewed through this lens, work becomes not an enemy of personal joy but a contributing partner. It's about creating a life where work is something you do because you love the journey, not solely for its destination. After all, the truest measure of balance isn't found in prescribed ratios but in personal contentment.

If you're aiming to go a little old school and have a website for your domain (as opposed to funnels, which operate with url paths), then you don't need a flashy website or funnel stack to hit $10,000 months in your service business. You just need a sales page that emulates a homepage and hits all the right triggers. ALSO, the key that ties it all together is at the end of this post, so give it a read. This is your blueprint to convert site traffic into paying clients. Studies show doubling conversion rates from 9% to over 20% is possible with a well-designed page. Here's how to elevate your service business: Top Navigation: - Keep it simple. Logo on the left, call-to-action button on the right. - Limit links to essentials like services and Testimonials. Avoid distractions. Hero Section: - Communicate three things: what you do, how it improves lives, and steps to get it. - Use action-oriented language. “Book my free strategy session” can boost clicks by 90%. - Include social proof like client logos or reviews. Visual Impact: - Show images of clients in their happy states post-service. This creates trust and engagement. Problem & Solution: - Identify client pains clearly. Use bullet points. Highlight how you solve these. Benefits Over Features: - Focus on results clients seek. Clients want solutions, not features. Action Plan: - Outline simple steps for clients to start with you. Use three steps to simplify the process. Testimonials: - Use real client quotes about transformations. Include photos if possible. FAQs: - Address common objections. Be honest and clear. Final Call-to-Action: - Offer easy booking options. Use tools like Calendly to reduce friction OR just use Clickfunnels 2.0. It's almost 2025 and it costs the same as the old CF with a bazillion times more functionality. cmon. Maximize your conversions. Transform your sales page. Ready to see results? Oh, right, the key. Remember your nav bar? the links there? Link to the sections above. WHATEVER YOU DO, do NOT link away from this page.

I was listening to Alex Hormozi tell this story on Tiktok: "Years ago, I watched a man perform a curious calculation on stage. He wrote "million dollars" on a whiteboard and called on someone from the audience. The person earned $50,000 a year. The presenter then scribbled a minus sign and proclaimed it was costing this person $950,000 annually not to make a million each year. It was an eye-catching statement designed to shock." The point was clear: ignorance is expensive. We tend to count costs in terms of rent, food, clothes, and other tangible expenses. But this man argued that the real financial drain is not knowing—specifically, not knowing how to earn more. It's an intriguing way to think about opportunity cost. But can ignorance really be quantified this way? In many ways, yes. The gaps in our knowledge can limit our potential income far more than any line item on a budget. For many, the missing million isn't just about salary disparities but about unseen opportunities in personal growth or career advancement. The proposal is not merely to inspire recklessness in financial aspirations but to prompt a reevaluation of what we consider costly. Sometimes, the real barrier is the limitation of our own understanding. Investing in learning, developing skills, and broadening our perspectives can, arguably, repay in dividends that dwarf our regular expenses. So the biggest cost may indeed be ignorance, but more importantly, it's the choice to remain in it. The challenge is to convert the unrealized into the tangible, to shift understanding from a liability to an asset.