A fear of mice, small legs, and your niche not understanding you. That's what I learned on my walk yesterday. Meet Alex & Nelson - two trainers at a local gym. I walk by there every day and they have great examples of offers that apply to a specific group of people. Nelson works with people over 50 get in the best shape of their lives. Alex helps people move better and become pain free. Clear, concise, and to the point. I commend them for their great offers. I also love the personalization on the posting - you know who you're signing up with. I imagine the people who walk in there as a result are the warmest of leads. As you work on your education offer, here are two examples to look to. Keep it: - simple - concise - personable Happy weekend, all.

Do you tip at Starbucks? I was chatting with a friend yesterday about this - help us settle something? I'm very interested in what my North American comrades say. I only added two options in the poll, but please drop your thought process in the comments. Very curious!

What have you achieved this week? Both big and small wins count 🤓 Comment below and share your win 👇 Let's motivate each other 🤝

Can you design a course in 60 minutes or less? @Leonardo Gomes and I tried - and succeeded. Did you know we do bi-weekly workshops for this TSN community? These are all based on what we do at Learn YOUR English: Helping teachers escape precarity and build a teaching career on their own terms. In most cases, this means generating your own income in some capacity - in addition to your teaching job. In this workshop, Leo and I walked through the process of designing and conceptualizing your own course in 60 minutes or less. If you're going to earn more money, you need to sell something. And that shouldn't be your time. And most of the time we see teachers take a very long time to design a course. Weeks, months, even years. Here, we show you how to do it in under an hour. Remember: designing a course doesn't matter if - it sucks - no one wants it - no one will pay for it Plan it, test it, and decide from there. Don't build it with all the bells and whistles without assurances of an ROI. We tackled two important aspects of course design: 1. What transformation can a course offer? 2. What problem will your course solve? After all, people pay money to have problems solved. Do you have a course you already sell? Are you looking to create one? Let me know below and I can offer some suggestions on your ideas.

Have you also waited for the perfect moment? Do you resonate with what we experienced? Are you trapped in the consumption wheel?