A fear of mice, small legs, and your niche not understanding you

A fear of mice, small legs, and your niche not understanding you.

That's what I learned on my walk yesterday.

Meet Alex & Nelson - two trainers at a local gym. I walk by there every day and they have great examples of offers that apply to a specific group of people.

Nelson works with people over 50 get in the best shape of their lives.

Alex helps people move better and become pain free.

Clear, concise, and to the point. I commend them for their great offers.

I also love the personalization on the posting - you know who you're signing up with. I imagine the people who walk in there as a result are the warmest of leads.

As you work on your education offer, here are two examples to look to.

Keep it: