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Would you leave me a comment below and sell me your SaaS? Tell me: 1. What is the specific, clear result you provide? 2. Who is a perfect for you? 3. Who do you want to REPEL? 4. What is new, exciting or different about how you solve this problem compared to what's already out there? I'll start in the comments.

But the amount of people who have Job To Be Done that your product can do for them is MUCH bigger. And the number of people who just know they have a problem, and NO idea how to solve it is bigger than that. Like, way bigger. If you're selling your "product", you're only reaching people who KNOW they need a product like yours. And that market is small. But... The number of people who have a specific Job To Be Done that your product can DO, is WAY bigger. When you "position" your product for the JTBD market, you'll reach thousands more people. might help to give you an example: PRODUCT: Mobile App Builder. ==== PRODUCT FOCUSED MESSAGING: "Come try our app builder! Get a free domain, unlimited push notifications, drag and drop builder and 24/7 customer support - Start Your Free Trial Now." === JTBD FOCUSED MESSAGING ATTN Pastors and Churches, Need a better way to communicate with your congregation? Get your own Mobile App! Our mobile app builder is so easy, your grandma could use it. Get your app up in 30 minutes! With a mobile app you'll be able to: - Send push notifications with a 98% open rate - Deliver uplifting messages when you feel inspired - Give members access to an up-to-date calendar of events, so no one misses out - Build a private online Bible Study group to keep your flock engaged when they're not at worship Build your Church App today - get started for free! === Did you catch the difference? What stands out to YOU about these two different messages?

What about 1,000 qualified leads vs. 100 trials? I'mma let you marinate on that for a second because I want this to sink in. Is your brain all twisted up in knots yet? Haha. OK... Now that you've put some thought into it...I'll give you my 2 cents: I would pick 100 leads over 10 trials any day of the week. For a few reasons: I know I can convert about 20%-30% out of 100 trials. And that's kind of average, with 6th grade writing skills and an OK SaaS. The longer you have the list and the more you email them, you'll start to see 40%-50%. 100 qualified leads means 100 people with the pain I solve that I can build a relationship with over time that could turn into MORE than just trials. You'd be surprised how many potential partners, affiliates or straight up potential buyers are in your database that are just waiting to be given a reason to contact you. They don't because they started a trial and got busy...saw an ad for Dad Grass (which I just bought haha)...spend 2 minutes in your app and couldn't figure it out... So they have NO idea you would be a great partner for them. When someone goes through a trial and doesn't convert, seeds of doubt IMMEDIATELY start to sprout. Thoughts like: "I guess this isn't going to work for me" or "That's not really what I wanted" or "I really wanted this feature but they don't have it." EVEN IF those things are not true. How many times have you heard from a customer: "Hot diggity dog, I didn't know you had THAT feature!" And you thought: "What do you mean you didn't know it literally says that in the settings menu under Profile > Email > Email Settings > Advanced Email Settings > Top Secret Email Settings > More > Enable Post Beta Features !!! Most people can't make a decision of what CRM to use in a couple of minutes. And most prospects and buyers don't have the time, energy or mental resources to try out 100 different CRMS to see which is the best for them... So they KEEP doing what they're already doing because it's MORE painful to move to an app that might not be a fit than it is to stick with what they already know.

I went through 8 SaaS home pages and made some notes on each section so you can see what makes a high converting home page. Then I show you a Home Page template you can use to fix/improve your own home page. Check it out here: https://miro.com/app/board/o9J_kn4gZMQ=/ It's hard to say without looking at your current stats, but in my experience making improvements (like the ones I'll show you here) can add an extra 1%-2% in conversions.