❤️ LOVING REMINDER ❤️: There are only a handful of people (relatively speaking) who actually want your SaaS...

Aaron Krall

Jun 1 (edited) in Lobby

But the amount of people who have Job To Be Done that your product can do for them is MUCH bigger.

And the number of people who just know they have a problem, and NO idea how to solve it is bigger than that.

Like, way bigger.

If you're selling your "product", you're only reaching people who KNOW they need a product like yours.

And that market is small.

But...

The number of people who have a specific Job To Be Done that your product can DO, is WAY bigger.

When you "position" your product for the JTBD market, you'll reach thousands more people.

might help to give you an example:

PRODUCT: Mobile App Builder.

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PRODUCT FOCUSED MESSAGING:

"Come try our app builder! Get a free domain, unlimited push notifications, drag and drop builder and 24/7 customer support - Start Your Free Trial Now."

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JTBD FOCUSED MESSAGING

ATTN Pastors and Churches,

Need a better way to communicate with your congregation? Get your own Mobile App!

Our mobile app builder is so easy, your grandma could use it. Get your app up in 30 minutes!

With a mobile app you'll be able to:

Send push notifications with a 98% open rate
Deliver uplifting messages when you feel inspired
Give members access to an up-to-date calendar of events, so no one misses out
Build a private online Bible Study group to keep your flock engaged when they're not at worship

Build your Church App today - get started for free!

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Did you catch the difference? What stands out to YOU about these two different messages?

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