Hey Guys, “Think about your mom’s pasta recipe for a second…” I was having a conversation with a Italian friend and community member, Domenico today, and we hit on something that really made me think. He was asking me about the unique mechanism from the article that I shared yesterday. What is a Unique Mechanism? Is it the product, name or offer? What is it? I said, “Think about your mom’s pasta recipe!” (relatable for Italians, which he is) "You know what I’m talking about. Your mom or grandmother had this perfect recipe, and it worked every time. But when you’re sitting down to eat, are you thinking about the recipe itself? Of course not—you’re enjoying the result: the pasta." The same goes for your business. Your clients don’t care about how you do it—they care that you have a proven method to deliver the result they want, every single time. That’s why you need a unique mechanism—a repeatable, reliable system that guarantees success. Now, here’s the kicker. Some businesses tell people they’re using a well-known method, like Gordon Ramsay’s recipe. But what happens next? People just Google it or buy the book and try it themselves. That’s where they lose. But imagine if you had something like Domenico’s mom’s secret pasta sauce recipe—made with the best tomatoes, simmered at the perfect temperature, and spiced with herbs passed down through generations. That’s something you can’t Google. That’s a unique mechanism. It’s not just about the system; it’s about creating something only YOU can deliver. Ready to make your business less about guesswork and more about growth? Let’s chat about how the OB Method can help you create predictable, scalable success. Message me and lets talk. Jerry J O Brien PS: Remember, its important to have a recipe; but you eat the pasta. If your business doesn’t have a unique mechanism driving it, no amount of branding will save you. Let’s get your system in place today.

Hey Guys, On the weekly QnA, This week Alex Hormozi dives deep into the game-changing strategy of annual payments, explaining how they can significantly boost your cash flow, reduce churn, and enhance long-term customer loyalty. By leveraging annual subscriptions, Alex reveals how businesses can triple their upfront revenue and fuel faster growth. Packed with actionable insights, real-world examples, and advanced pricing tactics, this session is a must-watch for entrepreneurs looking to scale. Top Tip: Implement annual subscriptions with irresistible bonuses, like extra months or personalized events, to drive customer commitment and improve lifetime value. 0:00 - Welcome & Quick Introduction - Alex sets the tone for the session with a look at the major shift towards annual payment models. - Key Insight: This one change could significantly alter your revenue stream. 1:30 - 18% Lift in Conversion Rates - Small but effective changes: Alex shares how a simple video update led to a significant 18% improvement in conversions. - Curiosity Hook: What exactly changed, and how can you implement something similar? 3:45 - Winners and MRR Game Recap - Alex highlights successful business strategies from last month’s top performers, with several hitting big MRR milestones. - Detailed Insight: What worked for them and how you can adapt it to your own business. 6:00 - Why Annual Payments Matter - A deep dive into annual vs. monthly payments: Why annual subscriptions are the key to cash flow consistency and scaling quickly. - Key Takeaway: Annual subscriptions could be your ticket to higher revenue with less churn. 8:30 - How to Turn on Annual Payments Now - Immediate steps you can take to enable annual payments in your business and start seeing the benefits. - Actionable Advice: Why waiting could cost you, and how to incentivize your customers to choose the annual option. 12:00 - Pricing Strategies: Monthly vs. Annual - Should you offer only annual or both monthly and annual? Alex breaks down the pros and cons. - Value Tip: Discover which pricing model works best for your specific business.