Sep 16 in Growth 📈
Your Business’s Recipe for Success is Missing This Key Ingredient
Hey Guys,
“Think about your mom’s pasta recipe for a second…”
I was having a conversation with a Italian friend and community member, Domenico today, and we hit on something that really made me think.
He was asking me about the unique mechanism from the article that I shared yesterday.
What is a Unique Mechanism?
Is it the product, name or offer?
What is it?
I said, “Think about your mom’s pasta recipe!” (relatable for Italians, which he is)
"You know what I’m talking about.
Your mom or grandmother had this perfect recipe, and it worked every time.
But when you’re sitting down to eat, are you thinking about the recipe itself?
Of course not—you’re enjoying the result: the pasta."
The same goes for your business.
Your clients don’t care about how you do it—they care that you have a proven method to deliver the result they want, every single time.
That’s why you need a unique mechanism—a repeatable, reliable system that guarantees success.
Now, here’s the kicker. Some businesses tell people they’re using a well-known method, like Gordon Ramsay’s recipe.
But what happens next?
People just Google it or buy the book and try it themselves.
That’s where they lose.
But imagine if you had something like Domenico’s mom’s secret pasta sauce recipe—made with the best tomatoes, simmered at the perfect temperature, and spiced with herbs passed down through generations.
That’s something you can’t Google.
That’s a unique mechanism. It’s not just about the system; it’s about creating something only YOU can deliver.
Ready to make your business less about guesswork and more about growth?
Let’s chat about how the OB Method can help you create predictable, scalable success.
Message me and lets talk.
Jerry J O Brien
PS: Remember, its important to have a recipe; but you eat the pasta.
If your business doesn’t have a unique mechanism driving it, no amount of branding will save you. Let’s get your system in place today.
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Your Business’s Recipe for Success is Missing This Key Ingredient
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