Homework before a cold call · WHAM

Jun 3 in Q&A

Homework before a cold call

Just met my country manager and he told me he sees a risk in a parallel dialer. He believes we should do our homework upfront before we call a prospect, so it is hyper relevant. This is also possible, since we have dashboards to see what they are currently doing (i sell SEO as a service).

I think he has a point, but would rather just hit the volumes. It either is relevant to them or it is not, regardless of homework done... What do you think?

9 comments